Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This piece gives you a simple spectrum for judging how exposed you are, using the Zynga and Facebook story as the cautionary... Entrepreneur Article · Starting Up The Spectrum of Platform Risk Tiger Henderson
- A clean, structured guide to spotting where your platform exposure lives and building a more resilient business around it. It... Stripe Article · Starting Up Platform risk: How to identify it, assess it, and build a more resilient business Stripe
- Written for small builders, this walks through real cases (Reddit, Twitter, and Meta API changes) where a pricing or policy... Micro SaaS Bytes (Medium) Article · Starting Up Platform Dependency Risks: What Indie Hackers Must Know Mohit Rathore
- An investor's short, blunt take on why platform risk makes a company harder to back and how founders can reduce it. It helps... itamarnovick.com Article · Starting Up Startup anti-pattern #3: platform risk Simeon Simeonov
- The full, sourced account of how a single API pricing change killed thriving third party apps like Apollo in a matter of weeks.... Wikipedia Article · Starting Up Reddit API controversy Wikipedia
- This is the strategic backbone: how platform businesses take power from traditional pipeline businesses by orchestrating a... Harvard Business Review Article · Starting Up Pipelines, Platforms, and the New Rules of Strategy Marshall Van Alstyne, Geoffrey Parker, Sangeet Paul Choudary
- A VC framework for choosing where to build, weighing talent, customers, capital and cost against the kind of company you are.... NFX Article · Starting Up Where To Build Your Startup James Currier
- Lenny gathers how strong product people build intuition for what will work, which is really a method for reading signals and... Lenny's Newsletter Article · Starting Up How to develop product sense Lenny Rachitsky
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Video · ~20 min · Starting Up
Delta 4 theory
Kunal Shah
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Video · Starting Up
2,851 Miles (regulatory capture and startups)
Bill Gurley
- This is the closest thing to a playbook for building where government sets the rules, drawn from real cases like 23andMe,... Penguin Random House Book · Starting Up Regulatory Hacking: A Playbook for Startups Evan Burfield with J.D. Harrison
- A tighter, spoken version of Burfield's thinking, useful if you want the core ideas in an hour instead of a full book. It walks... a16z Podcast Podcast · Starting Up The Art of the Regulatory Hack Andreessen Horowitz
- Omojola built inside two of the most regulated spaces there are, payments (Cash App) and healthcare (Carbon Health), and here... First Round Review Article · Starting Up Finding Startup Ideas and Building in Heavily-Regulated Spaces Ayo Omojola (First Round Review)
- This is the serious study behind the buzzwords, documenting how Uber, Airbnb, and Tesla treated changing the law as part of the... Southern California Law Review Essay · Starting Up Regulatory Entrepreneurship Elizabeth Pollman and Jordan M. Barry
- A short, readable interview with Elizabeth Pollman that distils the academic work into founder-sized takeaways. If the full... The Regulatory Review Article · Starting Up On Startups and Regulatory Entrepreneurship The Regulatory Review
- Blank pushes back on easy optimism and lays out why regulated markets are genuinely hard, which is the counterweight you need... Medium (Steve Blank) Article · Starting Up Even the Smartest VCs Sometimes Get it Wrong: Bill Gurley and Regulated Markets Steve Blank
- Coinbase built an entire company while the rules were unsettled, and Armstrong describes engaging regulators directly instead... a16z crypto Podcast · Starting Up Leading through uncertainty (with Coinbase CEO Brian Armstrong) a16z crypto
- Before you can read a change as opportunity you need to know which rules even touch your business, and this is a plain-language... TechCrunch Article · Starting Up Startup Law A to Z: Regulatory Compliance Daniel McKenzie
- ONDC is a government-built shift that unbundles Indian e-commerce, and this piece maps where new companies can plug in across... Antler Article · Starting Up Unpacking the ONDC opportunity: India's next startup catalyst Antler
- The account aggregator framework lets a person share verified financial data with consent, and Sahamati is the ecosystem hub... Sahamati Tool · Starting Up Sahamati (Account Aggregator ecosystem) Sahamati
- Sharad Sharma helped architect India Stack, ONDC, and account aggregators, so this conversation explains the intent behind the... The Neon Show Podcast · Starting Up Sharad Sharma on India's Digital Playbook, UPI's Rise and AI's Future The Neon Show (Siddhartha Ahluwalia)
- GST was a sweeping tax change, and ClearTax is the clearest case of a startup that read it as demand rather than disruption and... YourStory Article · Starting Up The Turning Point: How ClearTax rode the GST wave YourStory
- A short government explainer of the account aggregator system, useful if you want the concept before diving into Sahamati's... Invest India Article · Starting Up Account Aggregator: India's Next Digital Innovation Invest India
- Shireesh Joshi ran business at ONDC, so this conversation gives you the operator's view of what the network is trying to do and... Prime Venture Partners (via YourStory) Podcast · Starting Up Decoding ONDC with Chief Business Officer Shireesh Joshi Prime Venture Partners
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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