Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 25 min · Starting Up How to Publish Your App to the Play Store (Step by Step, 2026) Code with Beto
  2. A chaptered beginner's guide to email marketing: building a list, writing campaigns, automation and deliverability. mailerlite.com Article · Guide · Starting Up Ultimate Guide to Email Marketing MailerLite
  3. Microsoft's India pricing for business plans, GST extra: Business Basic ₹170 a user a month paid yearly with web and mobile... microsoft.com Tool · Pricing page · Starting Up Compare Microsoft 365 business plans (India) Microsoft
  4. A July 2026 hands-on comparison of the two suites on pricing, apps, collaboration, AI, storage and admin, with who each suits. fitsmallbusiness.com Article · Comparison · Starting Up Google Workspace vs Microsoft 365: Which Is Better in 2026? Fit Small Business
  5. A practical list of traffic channels, from updating old posts and targeting long-tail searches to communities and email, with... ahrefs.com Article · Article · Starting Up 21 Proven Ways to Drive Traffic to Your Website Ahrefs
  6. Ahrefs' guide to content marketing: what to write, for whom, how to promote it and how to measure it. ahrefs.com Article · Guide · Starting Up Content Marketing: A Comprehensive Guide Ahrefs
  7. A framework for choosing which content to make first, by audience, intent and business value. backlinko.com Article · Guide · Starting Up Content Marketing Strategy: How to Prioritize in 2026 Backlinko
  8. A step-by-step marketing plan guide with a free downloadable template covering goals, audience, channels, budget and measurement. blog.hubspot.com Template · Guide and template · Starting Up 6 Steps to Create an Outstanding Marketing Plan (with free templates) HubSpot
  9. A September 2026 guide to primary and secondary market research, personas and competitor study, with AI prompts and a template. blog.hubspot.com Article · Guide · Starting Up How to do market research (with AI prompts and a template) HubSpot
  10. The US government's plain guide to market research: demand, market size, economic indicators, location, saturation and pricing,... sba.gov Article · Official guide · Starting Up Market research and competitive analysis (SBA) US Small Business Administration
  11. India's official open data portal: datasets from ministries and states on households, businesses, agriculture, health,... data.gov.in Tool · Data portal · Starting Up Open Government Data Platform India Government of India
  12. A step-by-step guide to a business proposal: title page, executive summary, problem, solution, pricing and terms, with examples. blog.hubspot.com Article · Guide · Starting Up How to Write a Business Proposal (examples and template) HubSpot
  13. A practitioner guide from a proposal software maker on structure, pricing presentation and closing with a single next step. betterproposals.io Article · Guide · Starting Up How to Write a Business Proposal: Step-by-Step Guide Better Proposals
  14. A step-by-step guide to press release structure that suggests keeping a release to around 400 words. semrush.com Article · Guide · Starting Up How to Write a Press Release: A Step-By-Step Guide Semrush
  15. Upwork's own explanation of its freelancer fee, which ranges from 0% to 15% per contract, with worked examples of pricing so... support.upwork.com Article · Help page · Starting Up Learn about the Freelancer Service Fee (Upwork) Upwork
  16. Video · 10 min · Starting Up Watch this to get your first 5 customers Alex Hormozi
  17. Video · 12 min · Starting Up Make Your First ₹10,000 Freelancing in 30 Days as a Student Ishan Sharma
  18. Amazon India's affiliate program: share links to Amazon products and earn up to 10% in advertising fees on qualifying purchases. affiliate-program.amazon.in Tool · Program page · Starting Up Amazon Associates India Amazon
  19. The current commission table for Amazon India affiliates, October to November 2026: beauty 8%, apparel 7.5%, books and sports... affiliate-program.amazon.in Article · Fee schedule · Starting Up Associates Program Advertising Fee Schedule (Amazon India) Amazon
  20. The terms you accept as an affiliate: what counts as a qualifying purchase, payment about 60 days after the end of each month... affiliate-program.amazon.in Article · Agreement · Starting Up Amazon Associates Operating Agreement (India) Amazon
  21. Flipkart's affiliate commission table by category, for example 8% on fashion and lifestyle, 5% on books and general merchandise... affiliate.flipkart.com Tool · Commission table · Starting Up Flipkart Affiliate commissions Flipkart
  22. Video · 12 min · Starting Up Amazon Affiliate Account Kaise Banaye (How to Create an Amazon Affiliate Account) 2026 Make Better Videos with Kunal
  23. Google Cloud's startup program: a $2,000 Start tier for startups founded in the last two years with a working product, and up... cloud.google.com Tool · Program page · Starting Up Google for Startups Cloud Program Google Cloud
  24. Microsoft's startup program, which releases up to $150,000 in Azure credits over time as a startup shows progress and Azure usage. microsoft.com Tool · Program page · Starting Up Microsoft for Startups Microsoft

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