Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A free, fill-in-the-blanks NDA built for product development, the document you sign before you hand a factory your formulation,... legaltemplates.net Template · D2C Product Development Non-Disclosure Agreement (NDA) Template Legal Templates
- One of India's biggest business podcasts, with long-form interviews of D2C founders (SUGAR, Mamaearth and more) who talk... rajshamani.life Podcast · D2C Figuring Out with Raj Shamani (Founder Interviews) Raj Shamani
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Video · D2C
How To Find A Good And Reliable Manufacturer Or Supplier For Your Product Idea
Shopify
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Video · D2C
Fuelling a D2C Brand's Growth Engine with Supply Chain
Supply Chain Digital Dialogues
- Shopify's own merchant-survey data on how new stores actually got their first sales - word of mouth and personal social... Shopify Blog Article · D2C How To Make Your First Sale Shopify
- A recent (2025), unpolished founder story about a first-ever organic order arriving from a total stranger - checkout form still... Flick On Click Article · D2C IndiKhoj Startup Story: How Anoushka Upadhyaya Built A Handloom Brand Flick On Click
- A roundup of Indian D2C founders across categories describing their actual early traction, useful for pattern-matching your own... YourStory Article · D2C 10 D2C Brands Scripting Success Stories YourStory
- Profiles founders talking about what early traction actually signalled to them beyond the raw order count - repeat behaviour,... Entrepreneur India Article · D2C Doyens of D2C: How These Founders are Reshaping the Space Entrepreneur India
- The official step-by-step walkthrough of the 8-step registration flow, contact verification, GST/PAN, signature, store details,... seller.flipkart.com seller blog Article · D2C How to Sell Products on Flipkart & Become a Flipkart Seller Flipkart
- The only official Myntra onboarding portal, Myntra explicitly warns sellers off third-party 'registration' links, so this is... partners.myntrainfo.com Tool · D2C Myntra Partner Portal, Official Onboarding Myntra
- The operational home once you're approved, day-to-day catalogue, inventory and order management runs through here. seller.nykaa.com Tool · D2C Nykaa Seller Portal, Login Nykaa
- The actual application entry point for new beauty and personal-care brands wanting onto Nykaa, this is where the curation... nykaa.com Article · D2C Sell On Nykaa, Brand Partnership Page Nykaa
- The direct self-service registration entry point for JioMart sellers, zero registration fee, straightforward for D2C brands... merchant.jiomart.com Tool · D2C JioMart Partner, Seller Self Signup Reliance Retail
- JioMart's dedicated seller-enablement layer, useful once you're past initial signup and need catalogue, pricing and... sen.jiomart.com Tool · D2C Seller Enablement Network, JioMart Reliance Retail
- A category-by-category fee comparison across India's biggest marketplaces, the most useful single reference for deciding where... GoNukkad Article · D2C Marketplace Commission Comparison India: Amazon vs Flipkart vs Meesho GoNukkad
- Fills in the operational detail Nykaa's own site doesn't spell out, documentation checklist and what the quality-review process... Unicommerce Blog Article · D2C How to Sell on Nykaa, Nykaa Seller Registration Process Unicommerce
- Covers Myntra Rising Stars, the zero-commission onboarding track for emerging D2C brands, genuinely useful if you're... YourStory Article · D2C From Startup to Scale: Myntra's Zero-Commission Model Is Powering India's Next D2C Wave YourStory
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Video · D2C
How to Register on Myntra Seller Account (Step-by-Step Guide)
YouTube creator
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Video · D2C
How To Sell On Flipkart | Flipkart Seller Account Kaise Banaye
YouTube creator
- Covers the "Yes Moms" WhatsApp/Facebook community where Slurrp Farm's founders stay genuinely present with parents, a concrete... Social Samosa Article · D2C How Slurrp Farm Connects with Parents Through Authentic Social Media Content Social Samosa
- Started as a single WhatsApp group in 2019 and grew into thousands of Indian D2C founders, enabler founders and investors... D2C Insider Tool · D2C D2C Insider - India's Leading Community of D2C Founders D2C Insider
- A research-backed counterpoint to the romantic 'quit and go all-in' narrative - useful for a founder feeling pressure to leave... Harvard Business Review Article · D2C Don't Quit Your Day Job to Start a Business Just Yet Harvard Business Review
- A practical, non-romanticised checklist for the actual quitting decision, useful alongside the more cautious HBR piece for... Foundr Article · D2C When to Quit Your Job and Go All-In on Your Side Hustle Foundr
- A ready-to-use self-interview - nine specific questions to answer honestly before quitting - that's more actionable than... LivePlan Blog Article · D2C Should I Quit My Job to Start My Own Business? 9 Questions You Need to Ask LivePlan
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →