Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · D2C
How to Register on Mystore + ONDC Network with GST, Step-by-Step Guide
Mystore
- A logistics provider's view of packaging, useful because it connects design choices directly to shipping cost and damage rates,... sekologistics.com Article · D2C Ecommerce Packaging Innovations for D2C Brands SEKO Logistics
- India's largest ecommerce logistics platform's own best-practices guide, written for the exact courier, RTO and damage... shiprocket.in Article · D2C Best Packaging Practices for eCommerce Sellers Shiprocket
- A full India-specific unboxing-experience guide from a packaging supplier, useful for budget-tiering ideas from a plain kraft... upackarts.in Article · D2C D2C Brand Packaging India: Unboxing Experience Complete Guide Upackarts
- A free way to visualise box, mailer or pouch designs before you pay a supplier for a physical proof, good for testing 3-4... canva.com Tool · D2C Packaging Mockup Generator Canva
- Shows the actual path from a Canva mockup to a manufactured box via a 3D configurator and supplier network, useful even if you... packhelp.com Tool · D2C How to Use Canva and Packhelp to Design Custom Packaging Packhelp
- One of India's largest corrugated packaging manufacturers, with ecommerce-specific customised boxes at MOQs realistic for a new... packman.co.in Tool · D2C Buy Custom Corrugated Box at Wholesale Price Packman Packaging
- A second Indian corrugated manufacturer to benchmark quotes against, custom sizes, printing and branding for D2C-scale orders. nextinpack.com Tool · D2C Top Corrugated Box Manufacturers in India NextInPack
- A one-stop packaging shop from the logistics platform many Indian D2C brands already use for shipping, so ordering and... packaging.shiprocket.in Tool · D2C Packaging Solutions for Your eCommerce Business Shiprocket Packaging
- A detailed, India-specific breakdown of exactly what must appear on food packaging and which materials need BIS certification... foodsafety.institute Article · D2C FSSAI Packaging and Labelling Requirements Food Safety Institute
- The real story of one of India's leading sustainable packaging suppliers, useful both as a supplier lead and as a case study in... yourstory.com Article · D2C Sustainable Packaging Provider Bambrew Readies for the Next Phase YourStory
- Makes the business case for why partnerships deserve a line item in your growth plan rather than being an occasional favour to... adroll.com Article · D2C Brand Partnerships: Why They Matter for D2C Brands AdRoll
- The widest example set in one place - Starbucks x Spotify, Nike x Apple, Taco Bell x Doritos - useful for pattern-matching what... blog.hubspot.com Article · D2C 20 Examples of Successful Co-Branding Partnerships (and Why They're So Effective) HubSpot
- Positions co-branding as a full growth-channel strategy for 2026 rather than a one-off tactic, with performance data (3x... creatorcommerce.shop Article · D2C Brand-to-Brand Partnerships: 2026 Playbook CreatorCommerce
- An Indian ecommerce agency's collection of D2C brand success stories - useful as further reading once you've internalised the... greenhonchos.com Article · D2C Ecommerce Case Studies and D2C Brands Success Stories Green Honchos
- The clean baseline definition of co-branding as a distinct marketing strategy - useful as the term-of-record reference when you... en.wikipedia.org Article · D2C Co-branding Wikipedia contributors
- A D2C-specific (not generic SaaS) comparison of the big three Indian gateways, weighing fees, settlement speed and AMC rather... dhanaay.com Article · D2C Best Payment Gateway India 2026: Razorpay vs Cashfree vs PayU Dhanaay
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Video · D2C
Cashfree vs Razorpay - Which One Is Best Payment Gateway?
youtube.com
- A plug-in Shopify app that verifies COD orders by OTP or IVR call before they ship, which is the single highest-leverage RTO... apps.shopify.com Tool · D2C Hillteck, COD OTP Verification (Shopify App) Hillteck
- Same job as Hillteck's app but over WhatsApp instead of SMS/IVR, worth comparing if your customers already live in WhatsApp and... apps.shopify.com Tool · D2C COD-Verify, Reduce Fake COD Orders with WhatsApp OTP Verification (Shopify App) COD-Verify
- A broader roundup beyond just GoKwik vs Shopflo, useful for seeing the full competitive set, including smaller or cheaper... decentro.tech Article · D2C 15 Best Checkout Apps for eCommerce Stores Decentro
- Straight from Shopify on what checkout extensibility actually lets you build, UI extensions, Shopify Functions, the Branding... shopify.com Article · D2C Checkout Extensibility Opens New Ways to Customize Checkouts on Shopify Shopify
- The clearest technical explanation of why UPI Intent out-converts Collect, from the gateway that actually routes the... razorpay.com Article · D2C UPI Intent vs Collect: Which One Actually Works Better? Razorpay
- Razorpay's cross-border product page is the clearest place to see what an India-licensed PA-CB gateway actually offers an... razorpay.com Tool · D2C Multi-Currency Account for International Bank Transfers Razorpay
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →