Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Meesho's rules for sellers without a GSTIN or with a Composition GSTIN: an Enrolment ID/UIN from the GST portal, sales within... supplier.meesho.com Article · 4 min · D2C Don't have GST? Sell on Meesho Meesho In 3 answers
2. Amazon India's own fee schedule: referral fees by category (many at 0% up to ₹1,000), closing fees by price band and fulfilment... sell.amazon.in Article · 15 min · D2C Fees and Pricing for Amazon.in sellers Amazon In 3 answers
3. Shiprocket's plans: Lite is free and averages ₹45 a shipment for up to 5 orders a month, Business ₹199 a month (about ₹41) for... shiprocket.in Tool · 3 min · D2C Shiprocket Pricing Shiprocket In 3 answers
4. WhatsApp's free app for small businesses: a business profile, catalog, greeting and away messages and quick replies on one... business.whatsapp.com Tool · 3 min · D2C WhatsApp Business App WhatsApp In 3 answers
5. Zoho's online store builder: Standard ₹599 a month billed yearly (₹999 list), Professional ₹1,799, with 0% transaction fee and... zoho.com Tool · 4 min · D2C Zoho Commerce Pricing Zoho In 3 answers
6. Dukaan's plans for Indian sellers: a free store with a 4.99% service fee per order, Starter at ₹1,999 a year (3.99%) and Growth... mydukaan.io Tool · 3 min · D2C Dukaan Pricing Dukaan In 3 answers
7. Cuts through the acronym soup of PQL, PQA and MQL and says plainly when a company should add sales on top of self-serve, and... Lenny's Podcast Podcast · ~70 min · GTM The ultimate guide to product-led sales Elena Verna In 3 answers
8. The argument for treating positioning as iterative and cross-functional rather than a one-time launch decision, which is what... aprildunford.com Article · ~8 min read · GTM Everything You Know About Positioning Is Wrong April Dunford In 3 answers
9. Names both failure modes of the founder-to-first-hire handoff, holding on too long and letting go too early, with input from... First Round Review Article · ~20 min read · GTM This GTM Leader Crowdsources Early Lessons From Stripe, Figma and More Meka Asonye In 3 answers
10. Taylor is good on the part reps own but rarely get credit for: feeding what you hear on calls back into positioning and... In Depth (First Round Review) Podcast · ~60 min · GTM "Everyone wants a silver bullet": selling lessons from Sam Taylor of Dropbox, Quip and now Loom Sam Taylor In 3 answers
11. Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%.... Gong Labs Article · ~8 min read · GTM The best and worst cold call openers (backed by data from 300M calls) Armand Farrokh In 3 answers
12. Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes... SeedToScale (Accel India) Article · ~15 min read · GTM How to Build a Clear and Actionable GTM Strategy Shekhar Kirani In 3 answers
13. Sorts SaaS businesses into serve-me, guide-me, show-me and enlighten-me based on product and buying complexity, using... SeedToScale (Accel India) Article · ~12 min read · GTM Decoding Buyer Matrix and Buyer Journey for your SaaS business Ankit Agarwal In 3 answers
14. The story of an Indian company arriving at a very specific ICP, founder-developers at zero-to-one startups facing a build... SeedToScale (Accel India) Article · ~10 min read · GTM How Chargebee Made its First Million Shekhar Kirani In 3 answers
15. Five GTM bets from an Indian founder who reached $600M+ ARR, including spending $45k early to find which inbound channel would... SaaStr Article · ~10 min read · GTM Building A Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder CEO Girish Mathrubootham Girish Mathrubootham In 3 answers
16. Lays out everything that has to change at once, product, pricing, GTM and culture, and warns about the premature pivot that has... productgrowth.in Article · ~15 min read · GTM Indian SaaS Moving Upmarket: The SMB to Enterprise Playbook productgrowth.in In 3 answers
17. Practical on the first US sales hire, hiring for adaptability rather than a quota record at a big brand, and on testing... Efficient Capital Labs Article · ~10 min read · GTM Unlocking the US Market: A Guide for Indian SaaS Founders Efficient Capital Labs In 3 answers
18. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read · GTM Content-driven growth Lenny Rachitsky In 3 answers
19. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read · GTM How to Create or Refine a Content Marketing Strategy Jimmy Daly In 3 answers
20. A four phase model for handing off sales, with a clear warning that most of the damage comes from adding closers too early.... aprildunford.com Article · short read · GTM Evolving From Founder Selling To A Sales Team April Dunford In 3 answers
21. The pragmatic case for pricing so discounts are survivable instead of pretending you will hold the line: mark up by around 20... SaaStr Article · short read · GTM The Confounding Logic of Discounting Jason Lemkin In 3 answers
22. Survey data from 230 B2B software and AI companies, so you can see what your peers are actually charging rather than what... Growth Unhinged Report · long read · GTM The state of B2B monetization in 2026 Kyle Poyar In 3 answers
23. Takes the three models most companies use (flat fee, feature tiers, per seat), names how each one fails, and gives specific... Growth Unhinged Newsletter · short read · GTM Your pricing is (probably) broken: Here's how to fix it Kyle Poyar In 3 answers
24. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read · GTM How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners In 3 answers

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