Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Segments Indian pricing properly (metro enterprise, Tier 1 SME, Tier 2 and 3 SMB) with the discount each expects, and says the... upGrowth Article · long read · GTM Pricing and Packaging Strategy for GTM Success: Framework for SaaS Markets Amol Ghemud In 3 answers
2. The reasoning is better than the headline: with one rep you cannot tell whether success or failure came from the person or the... SaaStr Article · Short read · GTM When You Hire Your First Sales Rep, Just Make Sure You Hire Two Jason Lemkin In 3 answers
3. Verna lists the seven things founders wrongly believe PLG means, including that it replaces sales. Reading it early saves you... Elena's Growth Scoop Newsletter · 8 min read · GTM Product-led growth is many things. But here is what it's NOT. Elena Verna In 3 answers
4. The counterweight: the POSist co-founder on what to do when your product genuinely cannot be self-serve, including pricing... SaaSBoomi Article · 12 min read · GTM AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product Shweta Mishra In 3 answers
5. Product leaders from Razorpay, Byju's, Swiggy, Flipkart and ShareChat on data-driven onboarding and growth team structure.... MoEngage Article · 10 min read · GTM Product-led Growth: Learnings From #GROWTH Product Summit 2020 Pulkit Jain In 3 answers
6. A five step process for building your first PQL definition, and the advice to start in a spreadsheet with a 30 to 60 day test... Pocus Article · 15 min read · GTM The Definitive PQL Guide Part 1: How To Define and Identify Product Qualified Leads Alexa Grabell In 3 answers
7. Screen by screen through the most copied onboarding flow in software, including the empty states and Slackbot conversation, and... UserGuiding Article · 15 min read · GTM Slack: an In-depth User Onboarding Teardown Serra Alban In 3 answers
8. Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way... SaaS Capital Report · 9 min read · GTM Should Your SaaS Company Have a Channel Sales Strategy? Rob Belcher In 3 answers
9. Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it,... Partnership Leaders Article · 7 min read · GTM Dissecting the Role of Partner Manager Partnership Leaders In 3 answers
10. Video · 45 min watch · GTM How to Build a Tech Partner Program That Works Cloud Software Association In 3 answers
11. The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals... Goodreads Book · 225 pages · GTM Nearbound and the Rise of the Who Economy Jared Fuller and Jill Rowley In 3 answers
12. Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you... AWS Documentation Article · 12 min read · GTM What is AWS Marketplace? (Seller Guide) AWS Documentation In 3 answers
13. The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work... Google Cloud Documentation Article · 10 min read · GTM Google Cloud Marketplace: offering your products Google Cloud Documentation In 3 answers
14. The clearest example of a platform treating partners as a real business: 1.3 billion dollars paid to partners in 2025 across... Shopify Tool · 6 min read · GTM Shopify Partner Program Shopify In 3 answers
15. The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under... SaaSBoomi (Founder's Deep Dive) Podcast · 50 min listen · GTM Empowering the Channel Partner-led GTM Motion Shruti Ghatge with Suresh Sambandam In 3 answers
16. An interview with Zoho's global partner program director covering 3,000 plus partners, zero entry fees, three tiers, and the... DQ Channels Article · 10 min read · GTM Zoho partner program: how Zoho is driving partner-led growth in the AI era Bharti Trehan In 3 answers
17. Maps the Indian Azure ecosystem by name: distributors like Redington and Ingram Micro, cloud native firms like Minfy and... DQ Channels Article · 11 min read · GTM Microsoft Azure partner program in India: a 2025 overview Bharti Trehan In 3 answers
18. Zoho on the two churn predictors that actually work early (usage depth and NPS) plus a worked cohort example. Written for teams... Zoho Blog Article · 10 min read · GTM SaaS churn analysis: Configure your company for customer retention Adhya In 3 answers
19. From an Indian company whose entire product is onboarding, so the twelve practices are specific and the worked examples... Whatfix Article · 20 min read · GTM SaaS Customer Onboarding: Best Practices, Examples, Tools Levi Olmstead In 3 answers
20. The single most common cause of a surprise churn, handled step by step, including the 48 hour window for reaching the new... ChurnZero Article · 9 min read · GTM Did your customer champion leave? Use this five-step playbook to reduce churn risk Emily Nesterick In 3 answers
21. The net retention numbers by pricing model (122 percent top quartile for usage-based versus 109 percent without) plus the... TechCrunch Article · 10 min read · GTM Usage-based pricing is a company-wide effort Kyle Poyar In 3 answers
22. Separates time to activation (finished setup) from time to value (solved the problem), which is the distinction that explains... Amplitude Article · 10 min read · GTM Time to Value: The Key to Driving User Retention Michele Morales In 3 answers
23. Concrete splits (70/30 or 80/20 base to variable) and the key design warning: pay on gross retention as well as NRR, or CSMs... CS RevSpeak Article · 13 min read · GTM The Ultimate Guide to Structuring a Compensation Plan for Quota-Carrying CS Teams Angeline Gavino In 3 answers
24. A concrete onboarding curriculum you can copy: cohorts, drilling, peer sparring and shadowing, with the argument that practice... Founding Sales Book · 30 min read · GTM Founding Sales, Chapter 12: High-Impact Sales Onboarding and Training Peter Kazanjy In 3 answers

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