Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Zoho, an Indian company, hosts business email on your domain. The page lists the Forever Free plan: one domain, up to 5 users,... zoho.com Tool · Starting Up Zoho Mail pricing (India) Zoho In 2 answers
- A free generator that makes logo options from your business name and style, useful for seeing many directions in a few minutes. shopify.com Tool · Starting Up Shopify free AI logo maker Shopify In 2 answers
- HDFC Bank's current account for startups, with the fees on the page: an average quarterly balance of Rs 50,000 waived for the... hdfc.bank.in Tool · Product page · Starting Up StartUp Current Account (HDFC Bank) HDFC Bank In 2 answers
- IDFC FIRST Bank's startup account: no minimum balance until 3 years from account opening, free IMPS, NEFT and RTGS, for a Pvt... idfcfirst.bank.in Tool · Product page · Starting Up Startup Current Account (IDFC FIRST Bank) IDFC FIRST Bank In 2 answers
- ICICI Bank's own checklist of what to bring for each kind of business: an individual, a sole proprietorship, a partnership, an... icici.bank.in Article · Checklist · Starting Up Documents required for a current account (ICICI Bank) ICICI Bank In 2 answers
- The RBI rule every bank follows when it opens a business account: the documents for a proprietary firm, a company, an LLP and a... rbi.org.in Article · Regulation (updated August 2025) · Starting Up Master Direction: Know Your Customer (KYC) Direction, 2016 Reserve Bank of India In 2 answers
- A side-by-side table of the memorandum and the articles under the Companies Act 2013, with the six clauses of the MOA and what... razorpay.com Article · Article · Starting Up Difference between MOA and AOA Razorpay Rize In 2 answers
- A founder-focused guide to authorised capital under Section 2(8) and how to raise it before a funding round: the resolution... treelife.in Article · Guide · Starting Up Increase Authorised Share Capital: Process, Form SH-7 and Stamp Duty Treelife In 2 answers
- The difference between the two capitals in plain words, and the point most founders miss: registration fees and stamp duty are... razorpay.com Article · Article · Starting Up Authorised vs Paid-Up Capital: Guide to Company Registration Razorpay Rize In 2 answers
- The e-stamping service many Indian states use to pay stamp duty on agreements such as NDAs online. shcilestamp.com Tool · Government-authorised portal · Starting Up SHCIL e-Stamping Stock Holding Corporation of India In 2 answers
- Stripe's India pricing: 2% for cards issued in India and 3% for cards issued outside India, with no setup or monthly fees;... stripe.com Tool · Pricing page · Starting Up Stripe India pricing Stripe In 2 answers
- A CPA's step-by-step tutorial on fixed and variable expenses, contribution margin, and the break-even point in units and in sales. accountingcoach.com Article · Tutorial · Starting Up Break-even Point (explanation) AccountingCoach In 2 answers
- Google's own steps for creating a profile at business.google.com/add or claiming one that already shows on Maps. It confirms... support.google.com Article · Help page · Starting Up Add or claim your Business Profile (Google Business Profile Help) Google In 2 answers
- The official page on verification: phone or text, email, live video call, video recording or postcard, with Google choosing... support.google.com Article · Help page · Starting Up Verify your business on Google (Google Business Profile Help) Google In 2 answers
- The rules every Business Profile must follow on name, address, category and hours. Breaking them is the commonest reason... support.google.com Article · Help page · Starting Up Guidelines for representing your business on Google Google In 2 answers
- The policy Google judges reviews against: fake engagement, conflicts of interest such as competitors or former staff, off-topic... support.google.com Article · Policy page · Starting Up Prohibited and restricted content (Maps user-generated content policy) Google In 2 answers
- BrightLocal's annual survey of how consumers read local reviews. The 2026 edition finds 97% read reviews, 74% only care about... brightlocal.com Article · Research report · Starting Up Local Consumer Review Survey 2026 BrightLocal In 2 answers
- The long-running survey of local SEO experts on what ranks a business in Google's map pack. The 2026 top factors are primary... whitespark.ca Article · Research report · Starting Up Local Search Ranking Factors 2026 Whitespark In 2 answers
- A current walkthrough of local SEO beyond the profile: consistent name, address and phone across listings, local pages on your... backlinko.com Article · Guide · Starting Up Local SEO: The Definitive Guide for 2026 Backlinko In 2 answers
- YouTube's own page on joining the Partner Programme: 1,000 subscribers with 4,000 public watch hours in 12 months or 10 million... support.google.com Article · Help page · Starting Up YouTube Partner Programme overview and eligibility YouTube In 2 answers
- The full list of ways to earn inside the Partner Program, ads, Shopping, Premium revenue, memberships, Super Chat and Super... support.google.com Article · Help page · Starting Up How to earn money on YouTube YouTube In 2 answers
- Why a creator in India must submit US tax information in AdSense: without it Google may deduct up to 24% of total worldwide... support.google.com Article · Help page · Starting Up U.S. tax requirements for YouTube earnings YouTube In 2 answers
- YouTube's page on tagging other brands' products in videos and earning commission. India is one of the eligible countries, and... support.google.com Article · Help page · Starting Up YouTube Shopping affiliate program overview and eligibility YouTube In 2 answers
- Google's three-step setup for measuring leads and sales from your website with the Google tag, which bidding and reporting... support.google.com Article · Help page · Starting Up Set up your web conversions (Google Ads Help) Google In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →