Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Zoho, an Indian company, hosts business email on your domain. The page lists the Forever Free plan: one domain, up to 5 users,... zoho.com Tool · Starting Up Zoho Mail pricing (India) Zoho In 2 answers
  2. A free generator that makes logo options from your business name and style, useful for seeing many directions in a few minutes. shopify.com Tool · Starting Up Shopify free AI logo maker Shopify In 2 answers
  3. HDFC Bank's current account for startups, with the fees on the page: an average quarterly balance of Rs 50,000 waived for the... hdfc.bank.in Tool · Product page · Starting Up StartUp Current Account (HDFC Bank) HDFC Bank In 2 answers
  4. IDFC FIRST Bank's startup account: no minimum balance until 3 years from account opening, free IMPS, NEFT and RTGS, for a Pvt... idfcfirst.bank.in Tool · Product page · Starting Up Startup Current Account (IDFC FIRST Bank) IDFC FIRST Bank In 2 answers
  5. ICICI Bank's own checklist of what to bring for each kind of business: an individual, a sole proprietorship, a partnership, an... icici.bank.in Article · Checklist · Starting Up Documents required for a current account (ICICI Bank) ICICI Bank In 2 answers
  6. The RBI rule every bank follows when it opens a business account: the documents for a proprietary firm, a company, an LLP and a... rbi.org.in Article · Regulation (updated August 2025) · Starting Up Master Direction: Know Your Customer (KYC) Direction, 2016 Reserve Bank of India In 2 answers
  7. A side-by-side table of the memorandum and the articles under the Companies Act 2013, with the six clauses of the MOA and what... razorpay.com Article · Article · Starting Up Difference between MOA and AOA Razorpay Rize In 2 answers
  8. A founder-focused guide to authorised capital under Section 2(8) and how to raise it before a funding round: the resolution... treelife.in Article · Guide · Starting Up Increase Authorised Share Capital: Process, Form SH-7 and Stamp Duty Treelife In 2 answers
  9. The difference between the two capitals in plain words, and the point most founders miss: registration fees and stamp duty are... razorpay.com Article · Article · Starting Up Authorised vs Paid-Up Capital: Guide to Company Registration Razorpay Rize In 2 answers
  10. The e-stamping service many Indian states use to pay stamp duty on agreements such as NDAs online. shcilestamp.com Tool · Government-authorised portal · Starting Up SHCIL e-Stamping Stock Holding Corporation of India In 2 answers
  11. Stripe's India pricing: 2% for cards issued in India and 3% for cards issued outside India, with no setup or monthly fees;... stripe.com Tool · Pricing page · Starting Up Stripe India pricing Stripe In 2 answers
  12. A CPA's step-by-step tutorial on fixed and variable expenses, contribution margin, and the break-even point in units and in sales. accountingcoach.com Article · Tutorial · Starting Up Break-even Point (explanation) AccountingCoach In 2 answers
  13. Google's own steps for creating a profile at business.google.com/add or claiming one that already shows on Maps. It confirms... support.google.com Article · Help page · Starting Up Add or claim your Business Profile (Google Business Profile Help) Google In 2 answers
  14. The official page on verification: phone or text, email, live video call, video recording or postcard, with Google choosing... support.google.com Article · Help page · Starting Up Verify your business on Google (Google Business Profile Help) Google In 2 answers
  15. The rules every Business Profile must follow on name, address, category and hours. Breaking them is the commonest reason... support.google.com Article · Help page · Starting Up Guidelines for representing your business on Google Google In 2 answers
  16. The policy Google judges reviews against: fake engagement, conflicts of interest such as competitors or former staff, off-topic... support.google.com Article · Policy page · Starting Up Prohibited and restricted content (Maps user-generated content policy) Google In 2 answers
  17. BrightLocal's annual survey of how consumers read local reviews. The 2026 edition finds 97% read reviews, 74% only care about... brightlocal.com Article · Research report · Starting Up Local Consumer Review Survey 2026 BrightLocal In 2 answers
  18. The long-running survey of local SEO experts on what ranks a business in Google's map pack. The 2026 top factors are primary... whitespark.ca Article · Research report · Starting Up Local Search Ranking Factors 2026 Whitespark In 2 answers
  19. A current walkthrough of local SEO beyond the profile: consistent name, address and phone across listings, local pages on your... backlinko.com Article · Guide · Starting Up Local SEO: The Definitive Guide for 2026 Backlinko In 2 answers
  20. YouTube's own page on joining the Partner Programme: 1,000 subscribers with 4,000 public watch hours in 12 months or 10 million... support.google.com Article · Help page · Starting Up YouTube Partner Programme overview and eligibility YouTube In 2 answers
  21. The full list of ways to earn inside the Partner Program, ads, Shopping, Premium revenue, memberships, Super Chat and Super... support.google.com Article · Help page · Starting Up How to earn money on YouTube YouTube In 2 answers
  22. Why a creator in India must submit US tax information in AdSense: without it Google may deduct up to 24% of total worldwide... support.google.com Article · Help page · Starting Up U.S. tax requirements for YouTube earnings YouTube In 2 answers
  23. YouTube's page on tagging other brands' products in videos and earning commission. India is one of the eligible countries, and... support.google.com Article · Help page · Starting Up YouTube Shopping affiliate program overview and eligibility YouTube In 2 answers
  24. Google's three-step setup for measuring leads and sales from your website with the Google tag, which bidding and reporting... support.google.com Article · Help page · Starting Up Set up your web conversions (Google Ads Help) Google In 2 answers

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