Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Shopify's free generator for privacy, refund and terms of service policies, usable whether or not your store runs on Shopify. shopify.com Tool · Starting Up Free Privacy Policy Generator (Shopify) Shopify In 2 answers
- The home of Indian Angel Network, one of India's best-known angel groups, now IAN Group with its own funds alongside the angel... iangroup.vc Tool · Website · Starting Up IAN Group (Indian Angel Network) IAN Group In 2 answers
- LetsVenture is one of India's oldest online platforms where founders list a round and angels and syndicates invest together;... letsventure.com Tool · Platform · Starting Up LetsVenture: raise from angels and syndicates online LetsVenture In 2 answers
- Carta's March 2026 data on how founders' ownership falls through each round and how teams split equity: the median founding... carta.com Article · Report · Starting Up 2026 Founder Ownership Report Carta In 2 answers
- The official page for CGSS, which guarantees loans, venture debt and working capital given to DPIIT-recognised startups by... startupindia.gov.in Article · Scheme page · Starting Up Credit Guarantee Scheme for Startups (CGSS) Startup India In 2 answers
- An April 2026 worked example, with a tax expert, of how the Labour Codes' uniform definition of wages (basic, DA and retaining... businesstoday.in Article · ~6 min read · Starting Up Earning Rs 6 lakh a year? Your in-hand salary after the new labour codes Business Today In 2 answers
- A current table of the new and old regime slabs for FY 2026-27: under the new regime no tax is payable on income up to Rs 12... bankbazaar.com Article · ~10 min read · Starting Up Income tax slabs and rates for FY 2026-27 (AY 2027-28) BankBazaar In 2 answers
- The Income Tax Department's own calculator for working out tax under the old and new regimes for a given income, which is how... incometax.gov.in Tool · Calculator · Starting Up Income tax calculator Income Tax Department In 2 answers
- Peak XV's early-stage program, the most selective seed program run from India. Its page states it invests from $500,000 up to... surge.peakxv.com Tool · Program page · Starting Up Surge by Peak XV Peak XV Partners In 2 answers
- IIM Bangalore's flagship five-month incubation program for idea, prototype and MVP stage founders, mostly online with two... nsrcel.org Tool · Program page · Starting Up NSRCEL Launchpad NSRCEL, IIM Bangalore In 2 answers
- Zerodha Varsity's chapter on profitability ratios, worked on a real Indian company's results. It defines EBITDA as operating... zerodha.com Course · 20 min read · Starting Up Financial Ratio Analysis (Varsity, Fundamental Analysis) Karthik Rangappa, Zerodha Varsity In 2 answers
- Varsity's explanation of the cash flow statement in three parts, operating, investing and financing, and why profit and cash... zerodha.com Course · 20 min read · Starting Up The Cash Flow Statement (Varsity) Karthik Rangappa, Zerodha Varsity In 2 answers
- An Indian platform for selling one-to-one calls, sessions and digital products from a single link, built for people selling... topmate.io Tool · Pricing page · Starting Up Topmate pricing Topmate In 2 answers
- Google's own guide to the method it uses: ambitious objectives, key results graded on a 0 to 1.0 scale, a target of 0.6 to 0.7,... rework.withgoogle.com Article · Guide · Starting Up Set goals with OKRs (Google re:Work) Google re:Work In 2 answers
- A short definition of an OKR with worked examples of objectives and key results, from the Measure What Matters team. whatmatters.com Article · Article · Starting Up What is an OKR? Meaning, definition and examples What Matters In 2 answers
- Techstars' Startup Weekend: a three-day, 54-hour event where people pitch ideas, form teams and build a startup by Sunday. A... techstars.com Tool · Programme page · Starting Up Techstars Startup Weekend Techstars In 2 answers
- A clear walk-through of David Allen's Getting Things Done method: capture everything in one trusted list, decide the next... todoist.com Article · Guide · Starting Up Getting Things Done (GTD): a step-by-step guide Todoist In 2 answers
- A free daily newsletter explaining one business or finance story in plain English in under three minutes, read by more than... finshots.in Article · Daily newsletter · Starting Up Finshots Finshots In 2 answers
- Long conversations with Indian founders and investors about how they built their companies, from Neon Fund's Siddhartha Ahluwalia. youtube.com Podcast · Video podcast · Starting Up The Neon Show (YouTube) Siddhartha Ahluwalia In 2 answers
- Indian business case studies explained on YouTube: how companies make money, why some fail, and what policy changes mean for... youtube.com Video · YouTube channel · Starting Up Think School (YouTube) Think School In 2 answers
- A subscription publication of one deeply reported business story a day on Indian companies, with subscriber newsletters on... the-ken.com Article · Subscription publication · Starting Up The Ken: plans The Ken In 2 answers
- Zoho's email marketing tool, priced in rupees from India: a Forever Free plan for up to 2,000 contacts and 6,000 emails a... zoho.com Tool · Starting Up Zoho Campaigns pricing Zoho In 2 answers
- Mailchimp's plan page, shown in rupees in India: the Free plan is limited to 250 contacts, and Essentials, Standard and Premium... mailchimp.com Tool · Starting Up Mailchimp pricing Intuit Mailchimp In 2 answers
- Klaviyo's plan page: a free plan for 250 active profiles and 500 emails a month, with paid email plans priced by active... klaviyo.com Tool · Starting Up Klaviyo pricing Klaviyo In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →