Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Straight from the platform, so it stays current as Shorts format rules change (length caps, editing tools, monetisation). The... youtube.com Tool · D2C Create Shorts on YouTube YouTube for Creators In 2 answers
  2. A practical playbook for turning the founder into a content engine without needing a media team - content pillars, a publishing... hubspot.com Article · D2C How to Build a Founder-Led Content Strategy in 2025 HubSpot In 2 answers
  3. A free, duplicate-into-your-workspace calendar that's overkill-free - built for a two-person team, not a 12-person marketing... notion.com Template · D2C Simple Social Media Content Calendar Template Notion In 2 answers
  4. The official government portal where every trademark application actually gets filed, every private filing service is charging... IP India (ipindiaonline.gov.in) Tool · D2C E-Filing of Trademarks, Intellectual Property India Government of India In 2 answers
  5. A shortlist of paid brand-protection vendors with an India lens, useful once manual takedowns stop scaling and you're ready to... RiskProfiler Article · D2C Top 10 Online Brand Protection Companies in India in 2026 RiskProfiler In 2 answers
  6. AI-driven counterfeit detection across 1,500+ marketplaces and social platforms in 118 countries, the right tier of tool once... MarqVision Tool · D2C Products | Brand Protection MarqVision In 2 answers
  7. A pragmatic, ecommerce-specific comparison rather than a feature-by-feature spec sheet, it answers the question founders... Ringly Blog Article · D2C Gorgias vs Zendesk for Shopify: Which Helpdesk Actually Fits? Ringly In 2 answers
  8. The clearest playbook for the single highest-leverage support fix most D2C brands haven't done yet, a branded, accurate... AfterShip Blog Article · D2C How to Reduce WISMO Tickets AfterShip In 2 answers
  9. A practical roundup of WhatsApp-first helpdesk tools relevant to Indian D2C brands, from a company that is itself one of the... Gallabox Blog Article · D2C Best WhatsApp Helpdesk Softwares to Use in 2025 Gallabox In 2 answers
  10. Makes the case, with a real brand example, that WhatsApp support isn't just cost-saving, done well it becomes a retention... Interakt Article · D2C How D2C Brands Use WhatsApp API to Drive Customer Loyalty Interakt In 2 answers
  11. Written by a waitlist/landing-page tool vendor, so it's specific about what actually counts as a real signal (paid clicks... KickoffLabs Blog Article · D2C Using Landing Pages for Startup Validation KickoffLabs In 2 answers
  12. Written by a company whose whole product is pre-launch demand testing, so the checklist reflects what actually predicts a... Prelaunch Blog Article · D2C Product Launch Checklist 2025: Elevating Results Prelaunch In 2 answers
  13. A practical, ecommerce-specific rundown that combines interviews, competitor research and small paid tests into one sequence a... LaunchMyStore Blog Article · D2C How to Validate Your Ecommerce Product Idea Before Investing Money LaunchMyStore In 2 answers
  14. Kickstarter is functionally closed to most Indian founders raising in INR, so this is a useful map of the local alternatives... growthgurukul.in Article · D2C The Indian Founder's Complete Guide to Crowdfunding in 2026: Which Platform, When, and What You Need to Know growthgurukul.in In 2 answers
  15. The clearest single overview of why and how Indian D2C brands are moving offline, with market sizing that grounds the decision... inc42.com Article · D2C D2C Brands Redefining Retail: Breaking Digital Chains With Offline Expansion Inc42 In 2 answers
  16. A retail-trade publication's read on how D2C brands are disrupting incumbent retail dynamics - useful context for understanding... indianretailer.com Article · D2C How 800+ D2C Brands Are Shaking Up India's Retail! Indian Retailer In 2 answers
  17. A government trade-commission guide to how India's distribution system is actually structured - the three-tier... trade.gov Article · D2C India - Distribution and Sales Channels International Trade Administration (US Dept of Commerce) In 2 answers
  18. A retail-tech vendor's current, plain-English guide to ONDC aimed at sellers deciding whether to list - covers the mechanics... vasyerp.com Article · D2C What Is ONDC? A 2026 Guide for Indian Retailers Vasyerp In 2 answers
  19. A step-by-step, brand-facing guide to actually sourcing distributors in India, rather than a theoretical overview - closest to... indiadistributor.in Article · D2C How to Find Distributors in India - The Complete Step-by-Step Guide for Manufacturers and Brands IndiaDistributor In 2 answers
  20. Focuses on the vetting criteria - financial stability, industry expertise, market reach - that founders skip in the excitement... imarcengineering.com Article · D2C Distributor Partner Search in India for Business Growth IMARC Engineering In 2 answers
  21. Written specifically for online sellers rather than enterprises, it maps DPDP obligations onto the actual data an ecommerce... ComplyZero Article · D2C DPDP Compliance for E-Commerce: Complete Guide for Online Sellers ComplyZero In 2 answers
  22. Video · D2C DPDP Act 2023 Explained: India's Data Privacy Law, Rules 2025 & the 2027 Deadline YouTube In 2 answers
  23. A global ESP's own take on when to use each channel, useful precisely because it's not India-biased, so you can see the... klaviyo.com Article · D2C Email vs. SMS vs. WhatsApp: Smart Channel Strategy for More Revenue Klaviyo In 2 answers
  24. WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own... webengage.com Article · D2C How To Solve The Conversion And Retention Puzzle For Your D2C Business WebEngage In 2 answers

Show the next 24

The hubs

eChai Partner Brands The partnership →