Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope... Statista Article · D2C India: Direct-to-Consumer (D2C) Market Size 2025 Statista
2. Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation... Business Standard Article · D2C Domestic D2C Market Likely to Reach GMV of $35 Billion by 2027: Redseer Business Standard
3. Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic... Inc42 Article · D2C An Inside Look at the Product Journey of India's D2C Brands Inc42
4. Captures how Indian D2C founders and product teams actually narrow down market gaps - via social demographics and extensive... Inc42 Article · D2C The Makers Summit 2021: The Product Playbook for India's Rising D2C Brands Inc42
5. The official Shopify documentation for what actually transfers - products, customers, orders - and what doesn't, so you're... help.shopify.com Article · D2C Migrate from WooCommerce to Shopify Shopify
6. The most concrete, step-by-step SEO-preservation playbook for this exact migration - URL mapping, 301 redirects, meta data... dekstech.com Article · D2C How to Migrate from WooCommerce to Shopify Without Losing SEO Rankings Dekstech
7. A real, expensive cautionary tale - a founder who switched platforms twice chasing a prettier storefront and burned real money... programminginsider.com Article · D2C Why I Switched from WordPress to Shopify (Then Back Again) - My $8K Lesson Programming Insider
8. A real merchant forum thread of founders comparing notes on what actually changed - good or bad - when they moved between the... community.shopify.com Thread · D2C Shopify vs WooCommerce: Stories & Store Impact community.shopify.com
9. Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article · D2C Why D2C Brands Need Headless eCommerce Mason
10. A plain-English head-to-head that captures the real trade-off: Shopify's polish and app ecosystem versus Zoho Commerce's... epoch-techsolutions.com Article · D2C Zoho Commerce vs Shopify Review: Battle of the Online Storefront Superstars Epoch Tech Solutions
11. A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter · D2C D2C Insider Digest d2cinsider.com
12. A fulfilment provider's practical definition and formula for landed cost, aimed squarely at ecommerce operators rather than... redstagfulfillment.com Article · D2C What Is Landed Cost and How Do I Calculate It? Red Stag Fulfillment
13. An ecommerce-accounting firm's step-by-step COGS formula, useful as the accounting-correct companion to the more operational... ledgergurus.com Article · D2C How to Calculate Cost of Goods Sold (COGS) LedgerGurus
14. Goes deeper than the beginner explainers on how landed cost flows into inventory accounting and eventually into COGS when a... ledgergurus.com Article · D2C Understanding Landed Cost: What It Is and How to Calculate It LedgerGurus
15. Directly connects landed cost to pricing mistakes, the gap founders hit when their factory quote and actual cost turn out to be... fishbowlinventory.com Article · D2C Landed Cost: The Hidden Factor in Your Pricing Formula Fishbowl
16. A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without... relayfi.com Article · D2C Profit First Method: The Complete Guide for Small Businesses Relay
17. Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but... eightx.co Article · D2C What Is Cohort Analysis in Ecommerce? A DTC Operator's Plain-English Guide (with 2026 Benchmarks) Eightx
18. Goes beyond the LTV formula into churn diagnostics - why a cohort's LTV curve flattens - which is the more useful, actionable... ask-luca.com Article · D2C Ecommerce Customer Lifetime Value - LTV:CAC Benchmarks, Churn Diagnostics, and Repeat Purchase Playbooks Luca
19. Ties LTV back into the broader unit-economics stack - CAC, contribution margin, ROAS - so you don't calculate LTV in a vacuum... getfairview.com Article · D2C D2C Unit Economics Metrics Every Brand Must Track Fairview
20. Directly resolves a confusion most founders don't realise they have - repurchase and retention sound interchangeable but... peelinsights.com Article · D2C Repurchase vs. Retention Rate: How to Measure and Why These Metrics Are Essential for DTC Brands Peel Insights
21. The clean definitional explainer for Recency-Frequency-Monetary segmentation from the team that built cohort tooling... peelinsights.com Article · D2C What is RFM Analysis? Peel Insights
22. A real, data-backed benchmark study (156K customers) rather than an assumed rule of thumb - gives you an actual number to... bsandco.us Article · D2C Repeat Purchase Rate Benchmarks: 18.8% Across 156K Customers BS&Co
23. A fresh, dated 2026 benchmark compilation that breaks retention and repeat-purchase rates out by category, giving a second data... taylorsicard.com Article · D2C DTC Repeat-Purchase & Retention Benchmarks 2026 Taylor Sicard
24. Smile.io runs referral programs for thousands of DTC stores, so this is a strategy guide grounded in what actually drives... blog.smile.io Article · D2C How to Build the Best Referral Program in 2025 Smile.io

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