Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Shopify's own landing page for the international-selling feature set, a fast way to see everything on offer (Markets, payments,... shopify.com Article · D2C Sell to International Customers with Shopify Shopify
- An India-based fintech's read on Shopify international selling, useful because it frames the payments and settlement side (the... razorpay.com Article · D2C Selling on Shopify: The 2026 Guide to International Markets Razorpay
- Features Tilfi Banaras founder Udit Khanna on scaling a luxury Indian textile brand to 30+ countries via direct-to-consumer,... inc42.com Article · D2C #GoingD2C Webinars: An Indian D2C Brand's Guide to Tap the Cross-Border Opportunity Inc42
- A structured resource specifically aimed at Indian D2C founders building a cross-border strategy, not a generic global guide... inc42.com Article · D2C Hacking D2C Growth: A D2C Brand's Guide to a Cross-Border Ecommerce Strategy Inc42
- An unfiltered founder account of hitting $1M revenue on a Shopify D2C brand with zero profit, the exact cautionary tale for... indiehackers.com Thread · D2C $1M Revenue, $0 Profit: Our D2C Reality Check Indie Hackers community
- Shopify's own take on freight forwarding, written specifically for ecommerce sellers rather than generic B2B trade, useful for... shopify.com Article · D2C Best Freight Forwarding Services for Ecommerce (2026 Guide) Shopify
- Written from a fulfillment-provider's vantage point for sellers moving inventory into marketplaces like Amazon FBA abroad, the... amzprep.com Article · D2C Freight Forwarder: A Comprehensive Guide for eCommerce Sellers AMZ Prep
- A practical support-doc-level explainer of how duty calculation actually plugs into Shopify Markets via a third-party shipping... support.easyship.com Article · D2C Shopify Duties and Taxes Support (Shopify Markets) Easyship
- Aimed squarely at smaller ecommerce sellers rather than enterprise shippers, a good level-set on international shipping basics... ship4wd.com Article · D2C Master E-commerce International Shipping: A Guide for SMBs Ship4wd
- The origin-story companion to the tactical playbook, it shows the insight behind a 'Made in India, for the world' brand (India... yourstory.com Article · D2C How a Delhi Entrepreneur Built Vahdam, an Indian Tea Brand That Sells to the World YourStory (SMBStory)
- Not an inventory book on the surface, but the Theory of Constraints it teaches, find the bottleneck, don't optimize anything... Goodreads Book · D2C The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt
- A solid ground-up explainer of core inventory mechanics for someone who's never managed stock before, good as a first read... DCKAP Blog Article · D2C Inventory Management for eCommerce Explained (2025) DCKAP
- Directly tackles the founder's real tension, stock enough to never disappoint a customer, but not so much you choke your cash,... Ceendesis Blog Article · D2C Inventory Management for D2C Brands: Balance Stock & Cash Ceendesis
- A working list of 50+ India-focused D2C investors organised by stage and cheque size - exactly the filterable format you need... backrr.com Article · D2C 50+ D2C Investors in India: Stage, Cheque Size & How to Approach Backrr
- Written from the investor's side of the table, which is exactly why founders should read it - it tells you what a consumer VC... qubit.capital Article · D2C How to Evaluate Consumer & D2C Startups: Investment Guide Qubit Capital
- A financial-planning platform's blunt breakdown of the red flags that kill a DTC pitch - growth stories without profit stories,... drivepoint.ai Article · D2C Direct to Consumer Venture Capital: VC Decision Guide Drivepoint
- A snapshot of which Indian D2C brands actually closed rounds recently and roughly what stage/investor profile backed them -... india.entrepreneur.com Article · D2C These 8 D2C Brands Dominated VC Funding in 2025 Entrepreneur India
- The original case study every drop strategy eventually references - useful to read once in full rather than absorb secondhand... Indigo9 Digital Article · D2C The Brilliant Strategy Behind Supreme's Success Indigo9 Digital
- Focuses on the psychology (why scarcity and anticipation actually work on shoppers) rather than just the tactics, which matters... AdRoll Article · D2C The Psychology of Supreme: A Case Study in Brand Identity and Hype AdRoll
- Written by an Indian payments/commerce platform that works with small D2C sellers directly, so the Instagram launch tactics are... Instamojo Blog Article · D2C Indian D2C Brands with Killer Instagram Marketing Strategies Instamojo Blog
- A current, India-specific breakdown of Instagram's role as a direct-commerce channel (shoppable posts, DM checkout flows)... Startupbricks Article · D2C Instagram Marketing for Indian D2C Brands: The Complete 2026 Strategy Startupbricks
- Frames Flipkart Ads within the broader seller-growth toolkit rather than in isolation, useful for understanding how ads fit... seller.flipkart.com Article · D2C Sell Online on Flipkart, Grow Your Business with Flipkart Advertising Flipkart
- A comparison roundup rather than a single vendor's pitch, useful to see the field before committing to RepricerExpress or any... Jungle Scout Article · D2C 10 Amazon Repricer Tools to Choose From to Stay Competitive Jungle Scout
- A more independent third-party review of Perpetua than the vendor's own site, useful to sanity-check the sales pitch before you... novadata.io Article · D2C Perpetua, Amazon Seller Tool Profile Nova
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →