Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Lays out exactly what breaks in sales, marketing, onboarding and cost structure when you move segment in either direction,... Kalungi Article · 12 min read · GTM Should You Go Upmarket or Downmarket? What Actually Changes in Your GTM When You Do Cris S. Cubero
2. Kellogg's framing, that the ICP begins as a founder hypothesis and should end as a regression on renewal, expansion and win... Kellblog Essay · 9 min read · GTM Your ICP Starts as an Aspiration and Becomes a Regression Dave Kellogg
3. The build guide: weighted dimensions, negative signals that subtract points, and score bands that decide routing. It is the... Understory Article · 15 min read · GTM ICP Scoring Rubric Examples for B2B SaaS Teams Naufal Nugroho
4. Indian founders comparing notes on launching in Southeast Asia, where technical maturity and buyer behaviour differ country by... SaaSBoomi Article · 12 min read · GTM Southeast Asia Expansion Playbook for Founders Looking to Launch a New Geo SaaSBoomi
5. Explains why the category word next to your name does more work than the name itself: call yourself email and you inherit... aprildunford.com Article · 8 min read · GTM Don't let Customers Decide What Your Product Is April Dunford
6. A practical checklist for the mechanical parts of naming: trademark and domain screening, pronounceability, cultural checks... Stripe Article · 14 min read · GTM How to Pick a Name For Your Startup: An In-Depth guide Stripe
7. Gives you the four-part structure for positioning against an alternative (what they use now, what is wrong with it, your... Growth Unhinged Newsletter · 12 min read · GTM How to differentiate your product Anthony Pierri
8. The actual method: which five dimensions to score, the open questions that get useful answers, and why you test section by... Wynter Article · 13 min read · GTM What is Message Testing in Marketing and How To Do It Peep Laja
9. Zoho bundling dozens of apps into one subscription, priced at Rs 1,000 per employee per month in India, is the opposite bet to... CIOL Article · 5 min read · GTM Zoho unveils bundled business app suite Zoho One CIOL Writers
10. Concrete about what changes for the Gulf beyond translation: Arabic and right to left support, dialect differences between... Zoho Blog Article · 10 min read · GTM Localization Strategies for SaaS Products in the Middle East Market Mary Nyambura
11. A reminder that your India message may need to change language before it changes argument, with Jio and Zomato as examples and... Medianews4u Article · 8 min read · GTM The Rise of Vernacular Marketing: Connecting with Bharat Beyond English Yasin Hamidani
12. Built on 2.5 million recorded sales conversations, this is the evidence that most no-decision losses are fear of getting it... jolteffect.com Book · 240 pages · GTM The JOLT Effect: How High Performers Overcome Customer Indecision Matthew Dixon and Ted McKenna
13. The free summary that separates status quo bias from indecision and gives you the four moves for the second one, including... Challenger Article · 9 min read · GTM How to Overcome Customer Indecision Using the JOLT Effect Approach Challenger
14. A short, practical take on changing the business case you lead with (close more deals becomes reduce operating cost) without... Dawn Capital Article · 9 min read · GTM How B2B SaaS startups can reposition now to win Henry Mason
15. Gmail is the judge, so read the judge's own rules rather than a blog's summary of them. This is where the 0.3 percent spam rate... Google Workspace Admin Help Article · 20 min read · GTM Email sender guidelines Google Workspace Admin Help
16. The readable version of the report above, with the 55 percent phone, 30 percent LinkedIn, 15 percent email activity ratio... Cognism Article · 14 min read · GTM 5 Steps to a Winning Outbound Strategy in 2026 Sam Gocher
17. 231,818 cold emails scored for quality and then matched to reply rates, broken out by seniority and department. It is the best... Lavender Report · 20 min read · GTM The Cold Email Benchmark Report Will Allred
18. A concrete pattern for what goes in touch two or three when you have already made your first point: show the gap between their... joshbraun.com Article · 6 min read · GTM Before & After Cold Emails Josh Braun
19. Built on over a million executive sales cycles, and it answers the timing question specifically: win rates drop about 6 percent... Gong Article · 12 min read · GTM When (and how) to multi-thread when selling to executives Dan Morgese
20. The number that makes the case in one line: winning deals carry around eight email contacts against three in losing deals. Read... Gong Article · 9 min read · GTM Building an army of champions: why it's essential to closing more deals Devin Reed
21. Shows the specific places AI earns its keep in outbound (closed-lost re-engagement, champion job-change tracking,... Growth Unhinged Newsletter · 15 min read · GTM The best AI-native GTM plays you're not running Kyle Poyar and Brendan Short
22. The counterweight to every AI SDR pitch deck, with the failure modes named and numbered: sender reputation collapse,... Digital Applied Article · 18 min read · GTM The Case Against AI SDRs: Contrarian Analysis 2026 Digital Applied
23. The clearest short statement of what changed: from ABM owned by marketing to account-based everything driven by shared signals,... Pocus Article · 12 min read · GTM The new account-based playbook with Kyle Poyar (Growth Unhinged) Kyle Poyar
24. The build order, stage by stage: TAM and stakeholder mapping, account research, CRM cleanup and enrichment, then signal... Growth Unhinged Newsletter · 20 min read · GTM How to build a modern ABM engine Dan Rosenthal

Show the next 24