Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Graham puts a number on it: his own ceiling for hard writing or programming is about five hours a day, and past your personal... paulgraham.com Essay · ~20 min read · Starting Up How to Work Hard Paul Graham
- This is the honest India founder version of the off-switch lesson, told after the bill came due. Kamath ran Zerodha on late... Business Today Article · ~6 min read · Starting Up 'I thought that I'll retire': Zerodha's Nithin Kamath on relearning life after a stroke Business Today (interview with Nithin Kamath)
- A raw first-hand account of exactly this fear. Kantaria names the psychology head-on: VC money is a drug, you sell your vision... Lenny's Newsletter Essay · ~20 min read · Starting Up Startup to Exit: Lessons From a First-Time Founder Suril Kantaria
- This is the operating manual for the answer's core move: bad news delivered early and plainly. It is concrete where most advice... Visible.vc Article · ~8 min read · Starting Up How to Deliver Bad News to Investors Visible.vc team
- This is the clinical checklist you actually need to answer the question, reviewed by a licensed clinical social worker rather... PsychCentral Article · 10 min read · Starting Up Burnout vs. Depression: What's the Difference? Sian Ferguson, medically reviewed by Joslyn Jelinek, LCSW
- This is the specific playbook behind our answer. Huberman anchors everything on a consistent wake time and morning sunlight... Huberman Lab Article · ~12 min read · Starting Up Toolkit for Sleep Andrew Huberman
- The founder who built Zerodha treats sleep and movement as the infrastructure that lets him recover from setbacks faster, not... LinkedIn (Zerodha CEO) Article · ~4 min read · Starting Up My superpowers: health, fitness, and sleep Nithin Kamath
- When the startup has wrecked your body, a five day gym plan will fail by Thursday. Clear's fix is to shrink the habit until it... jamesclear.com Article · ~8 min read · Starting Up How to Stop Procrastinating by Using the 2-Minute Rule James Clear
- This is the rare India-specific piece that treats the spouse conversation as a joint plan, not a pitch. It gives you the exact... BeMoneyAware Article · 20 min read · Starting Up When Your Partner Wants to Quit a Stable Job to Start a Business: A Couple's Money Guide BeMoneyAware
- Almost every resource here speaks to the founder. This one speaks from the other chair: twenty years as the wife of an Indian... Medium Essay · 8 min read · Starting Up Startup-Wife Rambling Lakshmi Thampi
- The cleanest argument for why you should not let "founder" (or the name of your company) become the thing you are. Graham's... paulgraham.com Essay · 5 min read · Starting Up Keep Your Identity Small Paul Graham
- Colonna coached a generation of VC-backed founders through breakdowns, and his whole thesis is that burnout is not caused by... Inc. Article · 6 min read · Starting Up How to Detach Self-Worth From Leadership Decisions Jerry Colonna
- This is the piece that named the flat middle. Chen maps the exact stretch you are in: the launch hype is gone, product/market... andrewchen.com Essay · 12 min read · Starting Up After the TechCrunch Bump: Life in the Trough of Sorrow Andrew Chen
- This is the cleanest articulation of the exact move we are recommending: stop staring at the lagging revenue line and instead... Working Backwards (workingbackwards.com) Article · 15 min read · Starting Up Input Metrics: A Guide to Defining and Measuring the Drivers of Growth Colin Bryar and Bill Carr
- This is the investor reading the room from the other side of the table. Radlo-Zandi is explicit that 'flying solo' and... TechCrunch Article · 7 min read · Starting Up The art of the pivot: Work closely with investors to improve your odds Marjorie Radlo-Zandi (angel investor and entrepreneur)
- An Indian fintech case where the pivot is dramatic (consumer neo-bank to AI-led B2B) and the founder's public communication is... Value For Startups (valueforstartups.in) Article · 20 min read · Starting Up Fi Money Investor Report: $522M Peak to Shutdown Story Value For Startups (analysis of founder Sujith Narayanan's communication)
- This is the cleanest walkthrough of the seven concrete steps to strike off a Pvt Ltd via Form STK-2 (board resolution, special... IncorpX Article · ~15 min read · Starting Up How to Close or Strike Off a Company in India: Complete Guide (2026) IncorpX
- Where the first guide walks the STK-2 steps, this one is the pre-closure checklist that keeps the strike-off from bouncing:... IncorpX Article · ~12 min read · Starting Up How to Close a Company in India in 2026 (Complete Process Explained) Dhanush Prabha
- Winding down means paying people out correctly, and this is the guide that spells out the dual reconciliation founders get... Mynd Solutions Article · ~10 min read · Starting Up A Complete Guide to the Full and Final Settlement Process in India Mynd Solutions
- This is the term sheet clause that decides who gets the leftover cash first when you shut down, and this guide walks the exact... AngelList Article · 10 min read · Starting Up Liquidation Preference AngelList Education Center
- A real, recent Indian example of exactly the move we are recommending. After 3.5 years and $17.5M raised from Tiger Global,... Indian Startup News Article · 4 min read · Starting Up SaaS startup Toplyne shuts down, returns capital to investors Indian Startup News
- A plain-language map of exactly where your limited liability shield holds and where it cracks, which is the anxiety underneath... California Startup Law Firm Article · 8 min read · Starting Up Founder Liability: When Are You Personally on the Hook? California Startup Law Firm
- Horowitz did three layoffs at Loudcloud/Opsware and wrote the definitive playbook: managers lay off their own people (never HR,... Andreessen Horowitz (a16z) Essay · 12 min read · Starting Up The Right Way to Lay People Off Ben Horowitz
- This is the India-specific breakdown you owe your team: what full-and-final actually includes (unpaid salary, leave encashment,... Wisemonk Article · 15 min read · Starting Up Full and Final Settlement in India: 2026 Compliance Guide Wisemonk
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →