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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Install this before you spend a rupee. It is the fastest way to catch a broken pixel before Meta's algorithm starts learning on... Chrome Web Store (Meta) Tool · D2C Meta Pixel Helper Chrome Web Store (Meta) In 2 answers
  2. The live version of an Indian origin channel at scale: 500 plus channel partners in 80 plus countries, 400 plus technology... Freshworks Tool · 5 min read · GTM Freshworks Partner Program Freshworks In 2 answers
  3. The most-starred open-source text-to-SQL framework; MIT-licensed and works with any LLM including local ones. github.com Tool · How Founders Use AI vanna-ai/vanna: Chat with your SQL database Vanna.AI In 2 answers
  4. The default AI deck tool for founders: narrative in, designed deck out. gamma.app Tool · How Founders Use AI Gamma AI pitch deck generator Gamma In 2 answers
  5. The image model that renders readable text, essential for posters and social graphics. ideogram.ai Tool · How Founders Use AI Ideogram Ideogram In 2 answers
  6. Run 50 problem interviews in a weekend; the leading AI-moderated interview tool. outset.ai Tool · How Founders Use AI Outset: AI-moderated research platform Outset In 2 answers
  7. A purpose-built generator when you want a structured first draft in minutes. m1-project.com Tool · How Founders Use AI AI ICP Generator M1-Project In 2 answers
  8. Your literal voice: clone it for narration once your written voice is dialed. elevenlabs.io Tool · How Founders Use AI ElevenLabs Voice Cloning ElevenLabs In 2 answers
  9. Edit video and podcasts by editing text; the biggest editing time-saver. descript.com Tool · How Founders Use AI Descript Descript In 2 answers
  10. Monitor whether ChatGPT, Perplexity, and AI Overviews mention your startup. otterly.ai Tool · How Founders Use AI Otterly.AI Otterly In 2 answers
  11. The simplest automation: generate, repurpose, and schedule in one place. buffer.com Tool · How Founders Use AI Buffer AI Assistant Buffer In 2 answers
  12. The workflow page for testing dozens of AI-actor variations before spending on winners. arcads.ai Tool · How Founders Use AI Arcads: Ad creative testing with AI actors Arcads In 2 answers
  13. A free five-dimension report on how AI engines characterize your brand, no account needed. hubspot.com Tool · How Founders Use AI AEO Grader: Free One-Time AEO Brand Check HubSpot In 2 answers
  14. One dashboard covering creative analysis, competitor intel, and brief generation. tryatria.com Tool · How Founders Use AI Atria: Shipping Winning Meta Ads Atria In 2 answers
  15. The analytics-and-attribution slot in the stack once you sell on Shopify. triplewhale.com Tool · How Founders Use AI Triple Whale Triple Whale In 2 answers
  16. AI landing pages plus Smart Traffic routing, closing the post-click gap in your stack. unbounce.com Tool · How Founders Use AI Unbounce Unbounce In 2 answers
  17. Free keyword alerts from Reddit and Hacker News within minutes, the classic zero-budget founder listening tool. f5bot.com Tool · How Founders Use AI F5Bot F5Bot (Lewis Van Winkle) In 2 answers
  18. Adds X, YouTube, Product Hunt, and Slack delivery with filtering that cuts alert noise. syften.com Tool · How Founders Use AI Syften: F5Bot Alternative for Reddit, HN, and Web Alerts Syften In 2 answers
  19. Live user-ranked directory when you want to compare beyond the big two. producthunt.com Tool · How Founders Use AI The best AI notetakers (Product Hunt category) Product Hunt In 2 answers
  20. The live outcome-based price list: $0.99 per outcome, $9.99 per qualified lead, and what counts as an outcome. fin.ai Tool · How Founders Use AI Fin AI Agent pricing Fin (formerly Intercom), part of Salesforce In 2 answers
  21. What Copilot does inside Word, Excel, PowerPoint and Outlook on each Microsoft 365 plan, against the free version. microsoft.com Tool · How Founders Use AI Microsoft Copilot Plans for Individuals Microsoft In 2 answers
  22. Microsoft 365 Personal, Family, Premium and Pro in rupees, monthly and yearly, with the Copilot features each adds. microsoft.com Tool · How Founders Use AI Copilot Pricing Plans for Individuals (India) Microsoft In 2 answers
  23. Google's plan page in rupees, including which plan unlocks tasks in Gemini. gemini.google Tool · How Founders Use AI Google AI Pro & Ultra: get access to Gemini 4 Argon & more Google In 2 answers
  24. The National Cyber Crime Reporting Portal, where you file a complaint about fraud online. cybercrime.gov.in Tool · How Founders Use AI Cybercrime Portal Indian Cyber Crime Coordination Centre (I4C) In 2 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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