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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This worksheet is built for exactly your situation: choosing one narrow persona to start with when you could plausibly serve... reifyworks.com Template · Starting Up The Initial Ideal Customer Profile (IICP) Worksheet Reify
  2. This blueprint walks through analyzing your existing customer base with a structured framework to find the patterns that signal... Winning by Design Template · Starting Up How to Uncover Your ICP Winning by Design
  3. A practical, runnable four-question survey you can send your current audience this week to find out, empirically, whether they... SurveyMonkey Tool · 10 min read · Starting Up How To Use The Van Westendorp Price Sensitivity Meter SurveyMonkey
  4. A free, ready-to-use P&L template plus explanation in one place, useful if you want to build your own tracker before (or... Intuit QuickBooks Template · D2C What Actually Is a Profit and Loss Statement + Free Template Intuit QuickBooks
  5. An India-based UGC agency built specifically for D2C brands that need creative volume without building an in-house creator... Sqroot Tool · D2C UGC Ads Agency for D2C Brands (AI + Creators) Sqroot
  6. Offers nine distinct creative formats (founder-led, skits, demos, reaction, static and more), useful as a checklist of formats... Iblix Digital Tool · D2C UGC Ads Agency for D2C Brands in India, 9 Formats Iblix Digital
  7. Works with recognisable Indian D2C and lifestyle brands (boAt, HRX, Neemans among others), a reasonable proof point for... Marketing Studio Tool · D2C UGC Ads Agency in India | UGC Video Production for Brands Marketing Studio
  8. The Shopify-native AI support agent most D2C brands land on first, it reads real order/inventory data instead of hallucinating... Gorgias Tool · D2C Gorgias | The only AI Agent built for ecommerce Gorgias
  9. Intercom's Fin is the highest-cited AI agent for resolution rate at scale, and it works across email, chat, and WhatsApp, worth... Intercom Tool · D2C Fin AI Agent explained Intercom
  10. The fastest on-ramp from 'phone photo' to 'marketplace-ready listing image', background removal, AI backdrops, and... Photoroom Tool · D2C AI Product Photography to Boost Online Sales Photoroom
  11. Good for exactly one job: generating a high volume of on-brand ad variants fast so you can beat creative fatigue, pair it with... AdCreative.ai Tool · D2C AI Ad Creative Generator for High-Converting Ads AdCreative.ai
  12. Demand forecasting is the one AI category where ROI shows up directly in the P&L as avoided stockouts, ForesightAI... Cin7 Tool · D2C AI Sales & Inventory Forecasting Solutions | Cin7 ForesightAI Cin7
  13. One of the three big Indian WhatsApp Business Solution Providers D2C brands actually use for automated order updates,... AiSensy Tool · D2C WhatsApp Business API for E-commerce Growth AiSensy
  14. Generates a legally-reviewed starting draft for the three policies every store needs in minutes - use it as a first draft, then... shopify.com Tool · D2C Free Privacy, Refund & Terms of Service Policy Generator Shopify
  15. The most detailed free speed-test tool - waterfall view, device simulation, and specific fix recommendations - so you know... gtmetrix.com Tool · D2C GTmetrix: Website Performance Testing and Monitoring GTmetrix
  16. Every agency and freelancer here is Shopify-vetted and tiered by track record, which is the closest thing to a safety net you... shopify.com Tool · D2C Shopify Partners Directory: Hire Experts, Developers & Designers Shopify
  17. An IRDAI-registered digital broker built specifically for Indian SMEs and D2C brands, compares quotes from top insurers in... BimaKavach Tool · D2C BimaKavach | Business Insurance Platform Powered by AI BimaKavach
  18. A direct policy page from a major Indian insurer, useful as a second quote source alongside a broker like BimaKavach, and to... HDFC ERGO Tool · D2C Product Liability Insurance Policy in India HDFC ERGO
  19. A marketplace-seller-focused insurer's own product page, useful if you sell cross-border and need a provider that already... Assureful Tool · D2C eCommerce Product Liability Insurance for Online Sellers Assureful
  20. If you'd rather not navigate the government portal solo, this is a straightforward paid-assist option for getting the DPIIT... SetIndiaBiz Tool · D2C Startup India Registration | DPIIT Recognition Services SetIndiaBiz
  21. The standard free-tier tool for a directional read on where a competitor's website traffic actually comes from (search, social,... Similarweb Tool · D2C Website Traffic Checker - Free Analytics for Any Website Similarweb
  22. The single most useful free competitive research tool for D2C - see every ad a competitor is currently running across Facebook... Meta / Facebook Tool · D2C Meta Ad Library Meta
  23. Estimates full landed cost including duties, taxes and the hidden charges founders typically forget to budget for on their... calcwise.finance Tool · D2C Advanced Import Duty Calculator India Calcwise
  24. A dedicated landed-cost calculator, not just duty, closer to the actual number you need for pricing than a duty-only tool. eximigo.com Tool · D2C Import Duty & Landed Cost Calculator Eximigo

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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