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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read · GTM Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani In 7 answers
  2. Stripe's Chief Business Officer on building a written sales operating model (leads, conversion, deal size, win rate, cycle) so... SignalFire Article · 14 min read · GTM How to train and measure your startup's early sales hires Sadasia McCutchen with Jeanne DeWitt Grosser In 7 answers
  3. 365 B2B companies surveyed on ramp, tenure, attrition, activity and comp. When you want to know whether your ramp is slow or... The Bridge Group Report · Report, 20 min read · GTM The 2023 SDR Metrics and Compensation Report The Bridge Group In 7 answers
  4. The source of the 95-5 rule: at any moment only about 5 percent of your buyers are in market, so most brand spend is aimed at... LinkedIn B2B Institute Report · Report hub · GTM How B2B Brands Grow LinkedIn B2B Institute with the Ehrenberg-Bass Institute In 7 answers
  5. The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness. Bogleheads Guide · Wealth Bogleheads: getting started Bogleheads In 7 answers
  6. What debt funds are, the types, the risks, and their recently changed tax treatment in India, before you park money in one. ClearTax Article · Wealth Debt mutual funds, explained ClearTax In 7 answers
  7. OpenAI's own description of an always-on agent with its own computer, a concrete picture of what 'an agent acts for you' means... openai.com Article · How Founders Use AI Introducing dots OpenAI In 7 answers
  8. Naval's concept of 'specific knowledge', the thing that feels like play to you and work to everyone else, is the clearest... nav.al Article · ~20 min read · Starting Up How to Get Rich (specific knowledge, leverage & judgment) Naval Ravikant In 6 answers
  9. The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages · Starting Up The Design of Everyday Things Don Norman In 6 answers
  10. The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every... Marketing Examples Article · 15 min read · Starting Up The step-by-step guide to landing pages that convert Harry Dry In 6 answers
  11. First Round has coached hundreds of founding teams through 0-to-$1M ARR; this is their tactical guide to selling in the... First Round Review Article · ~20 min read · Starting Up Founder-led sales First Round Review In 6 answers
  12. Lenny's Newsletter is the most trusted operator-written resource on product, growth, and monetization, drawing on data from... lennysnewsletter.com Article · newsletter archive · Starting Up Lenny's Newsletter, Growth, Business Models & Monetization Lenny Rachitsky In 6 answers
  13. The most accessible book for non-finance founders on reading a P&L, balance sheet, and cash flow statement. It demystifies the... hbr.org Book · book (~304 pages) · Starting Up Financial Intelligence for Entrepreneurs Karen Berman & Joe Knight In 6 answers
  14. The single most useful mental model for whether you actually need to raise. Graham's 'default alive vs default dead' framing... paulgraham.com Article · 10 min read · Starting Up Default Alive or Default Dead? Paul Graham In 6 answers
  15. A modern, tactical fundraising and pitch playbook aggregating advice from top operators and investors. Strong on how to build... Lenny's Newsletter Article · 25 min read · Starting Up A Playbook for Fundraising (and building your pitch) Lenny Rachitsky In 6 answers
  16. A detailed, clause-by-clause drafting guide with Indian legal context, including enforceability and state-wise stamp duty, that... lawsikho.com Article · Long read · Starting Up Co-Founder Agreements in India 2026: A Comprehensive Drafting Guide LawSikho In 6 answers
  17. The official government overview of how to incorporate and register a startup in India, including the SPICe+ route on the MCA... startupindia.gov.in Article · Official overview · Starting Up Startup India Scheme (Incorporation & Registration Overview) Startup India / DPIIT In 6 answers
  18. YC's full curated body of hiring wisdom, from when to hire to how to close and evaluate early employees. The best free,... YC Startup Library Article · Curated essays + talks · Starting Up Hiring & Recruiting (YC Startup Library collection) Y Combinator In 6 answers
  19. The single most reassuring and clarifying essay for a founder on the edge of quitting, Graham's core insight that startups die... paulgraham.com Article · short · Starting Up How Not to Die Paul Graham In 6 answers
  20. This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 6 answers
  21. The canonical primary source on the mindset shift before you start up, Graham's Stanford lecture directly addresses whether you... paulgraham.com Essay · ~6,000 words · Starting Up Before the Startup Paul Graham In 6 answers
  22. This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short · Starting Up The FAST Agreement (Founder / Advisor Standard Template) Founder Institute In 6 answers
  23. The dedicated on-ramp for DPIIT startups to list innovative products even without a pre-existing category, and the mechanism... gem.gov.in Tool · program page + onboarding · Starting Up GeM Startup Runway, Sell Directly to Government Buyers Government e-Marketplace (GeM) In 6 answers
  24. When you feel that something is broken but cannot name it, Christensen's Jobs-to-be-Done lens gives you a way to describe the... HarperBusiness Book · ~288 pages · Starting Up Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan In 6 answers

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