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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written for Indian SaaS founders by the Everstage CEO, ex Freshworks. It gives the working numbers: quota period must be at... SaaSBoomi Article · 10 min read · GTM Getting the Quotas Right for Your SaaS Sales Teams Siva Rajamani In 7 answers
- Stripe's Chief Business Officer on building a written sales operating model (leads, conversion, deal size, win rate, cycle) so... SignalFire Article · 14 min read · GTM How to train and measure your startup's early sales hires Sadasia McCutchen with Jeanne DeWitt Grosser In 7 answers
- 365 B2B companies surveyed on ramp, tenure, attrition, activity and comp. When you want to know whether your ramp is slow or... The Bridge Group Report · Report, 20 min read · GTM The 2023 SDR Metrics and Compensation Report The Bridge Group In 7 answers
- The source of the 95-5 rule: at any moment only about 5 percent of your buyers are in market, so most brand spend is aimed at... LinkedIn B2B Institute Report · Report hub · GTM How B2B Brands Grow LinkedIn B2B Institute with the Ehrenberg-Bass Institute In 7 answers
- The canonical, no-hype reference on building a simple index portfolio and why costs and discipline beat cleverness. Bogleheads Guide · Wealth Bogleheads: getting started Bogleheads In 7 answers
- What debt funds are, the types, the risks, and their recently changed tax treatment in India, before you park money in one. ClearTax Article · Wealth Debt mutual funds, explained ClearTax In 7 answers
- OpenAI's own description of an always-on agent with its own computer, a concrete picture of what 'an agent acts for you' means... openai.com Article · How Founders Use AI Introducing dots OpenAI In 7 answers
- Naval's concept of 'specific knowledge', the thing that feels like play to you and work to everyone else, is the clearest... nav.al Article · ~20 min read · Starting Up How to Get Rich (specific knowledge, leverage & judgment) Naval Ravikant In 6 answers
- The foundational text on human-centered design that every product person should read once. It rewires how you see every... jnd.org / Basic Books Book · ~350 pages · Starting Up The Design of Everyday Things Don Norman In 6 answers
- The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every... Marketing Examples Article · 15 min read · Starting Up The step-by-step guide to landing pages that convert Harry Dry In 6 answers
- First Round has coached hundreds of founding teams through 0-to-$1M ARR; this is their tactical guide to selling in the... First Round Review Article · ~20 min read · Starting Up Founder-led sales First Round Review In 6 answers
- Lenny's Newsletter is the most trusted operator-written resource on product, growth, and monetization, drawing on data from... lennysnewsletter.com Article · newsletter archive · Starting Up Lenny's Newsletter, Growth, Business Models & Monetization Lenny Rachitsky In 6 answers
- The most accessible book for non-finance founders on reading a P&L, balance sheet, and cash flow statement. It demystifies the... hbr.org Book · book (~304 pages) · Starting Up Financial Intelligence for Entrepreneurs Karen Berman & Joe Knight In 6 answers
- The single most useful mental model for whether you actually need to raise. Graham's 'default alive vs default dead' framing... paulgraham.com Article · 10 min read · Starting Up Default Alive or Default Dead? Paul Graham In 6 answers
- A modern, tactical fundraising and pitch playbook aggregating advice from top operators and investors. Strong on how to build... Lenny's Newsletter Article · 25 min read · Starting Up A Playbook for Fundraising (and building your pitch) Lenny Rachitsky In 6 answers
- A detailed, clause-by-clause drafting guide with Indian legal context, including enforceability and state-wise stamp duty, that... lawsikho.com Article · Long read · Starting Up Co-Founder Agreements in India 2026: A Comprehensive Drafting Guide LawSikho In 6 answers
- The official government overview of how to incorporate and register a startup in India, including the SPICe+ route on the MCA... startupindia.gov.in Article · Official overview · Starting Up Startup India Scheme (Incorporation & Registration Overview) Startup India / DPIIT In 6 answers
- YC's full curated body of hiring wisdom, from when to hire to how to close and evaluate early employees. The best free,... YC Startup Library Article · Curated essays + talks · Starting Up Hiring & Recruiting (YC Startup Library collection) Y Combinator In 6 answers
- The single most reassuring and clarifying essay for a founder on the edge of quitting, Graham's core insight that startups die... paulgraham.com Article · short · Starting Up How Not to Die Paul Graham In 6 answers
- This is the single official directory of central and state government schemes for Indian startups, the primary source, not a... Startup India (startupindia.gov.in) Tool · Directory / ongoing · Starting Up Startup India, Government Schemes for Startups DPIIT, Government of India In 6 answers
- The canonical primary source on the mindset shift before you start up, Graham's Stanford lecture directly addresses whether you... paulgraham.com Essay · ~6,000 words · Starting Up Before the Startup Paul Graham In 6 answers
- This is the canonical, industry-standard answer to 'how much equity for an advisor', a free, ready-to-sign template used by... Founder Institute (fi.co) Tool · short · Starting Up The FAST Agreement (Founder / Advisor Standard Template) Founder Institute In 6 answers
- The dedicated on-ramp for DPIIT startups to list innovative products even without a pre-existing category, and the mechanism... gem.gov.in Tool · program page + onboarding · Starting Up GeM Startup Runway, Sell Directly to Government Buyers Government e-Marketplace (GeM) In 6 answers
- When you feel that something is broken but cannot name it, Christensen's Jobs-to-be-Done lens gives you a way to describe the... HarperBusiness Book · ~288 pages · Starting Up Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan In 6 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →