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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Built on real pricing from 15,000+ contracts, this is the rare piece that shows the actual mechanics behind our advice: term... Mostly Metrics Article · 12 min read · Starting Up Your Guide to Negotiating Multi-Year Deals CJ Gustafson
- This is a practical playbook for the exact moment procurement asks you to drop price, and its spine is our rule: trade, never... Success Knocks Article · 14 min read · Starting Up Handling Discount Requests from Procurement Teams: Strategies That Protect Your Margins Without Killing the Deal Success Knocks Editorial
- When the big customer's wishlist lands on your desk, this gives you a hard gate instead of a gut call: build the custom feature... SaaStr Article · 6 min read · Starting Up One Simple Rule on When to Build a Custom Feature Jason Lemkin
- This is the most operational match to the answer: it says the renewal decision is made in the first 90 days, then hands you the... Dock Article · 20 min read · Starting Up Enterprise Customer Onboarding: A guide for scale-ups Dock
- Written for exactly your situation: no CS hire, the founder is customer success. It rejects expensive tooling and builds the... Customer Success Collective Article · 15 min read · Starting Up Building customer success from scratch: A framework for B2B SaaS Customer Success Collective
- This is the piece that lets you set support expectations in writing before a timezone gap gets read as neglect. It breaks an... EnterpriseReady.io Article · 18 min read · Starting Up SLA and Support: The Enterprise Ready SaaS Feature Guide EnterpriseReady (Replicated)
- This is the sharpest answer to the exact timing question: it names the two ways founders blow it (exiting too early and... SaaStr Article · 12 min read · Starting Up The Founders Guide to Transitioning From Founder-Led Sales: Why Most Get It Wrong and How to Get It Right Jason Lemkin
- This is the build-the-playbook manual to pair with the timing decision. It forces the abstract 'write it down' advice into... The GTM Newsletter Article · 18 min read · Starting Up The Founder-Led Sales Playbook: From First Deals to a Repeatable Motion The GTM Newsletter (GTMfund)
- This is the single piece that walks the exact leverage ladder our answer describes, in order: cease-and-desist notice first,... SCC Times Article · 12 min read · Starting Up How to Enforce Your Trade Mark Rights: Cease and Desist, Litigation and More SCC Online (SCC Times editorial)
- This is the practical takedown playbook: enroll in Amazon Brand Registry (you need your registered trademark, though India also... Lex Protector Article · 10 min read · Starting Up How to Handle Trademark Infringement on Amazon and Social Media Lex Protector (IP law firm)
- This nails why registering matters before trouble starts: infringement needs only a valid registration and works as prima facie... Bar & Bench Article · 8 min read · Starting Up Trademark infringement vs. Passing off: What is the difference and why it matters Divyang Chandan
- DSCI is India's industry body on data security (a NASSCOM initiative), so this is about as close to a canonical plain-language... Data Security Council of India Article · 10 min read · Starting Up The Digital Personal Data Protection Act, 2023: DSCI Summary Data Security Council of India (DSCI)
- This is the founder-facing counterpart to the DSCI summary: instead of restating the law, it turns it into an 8-step... Corrida Legal Article · 15 min read · Starting Up Compliance under the DPDP Act for startups collecting customer data Corrida Legal
- Most privacy policy generators are US-shaped (GDPR or CCPA) and bolt India on as an afterthought. PriView is built India-first... IDfy Tool · 15 min to generate · Starting Up PriView: Free Privacy Notice Generator (by DSCI and Privy/IDfy) DSCI and Privy by IDfy
- This is the exact question, answered in Indian law. It draws the line most founders get wrong: a Privacy Policy is mandatory... Growth Gurukul Article · 12 min read · Starting Up Terms of Service and Privacy Policy: Do You Really Need Them? Growth Gurukul editorial
- This is the template to start from instead of copy-pasting a big-company policy. It walks all 13 sections a DPDP-compliant... DPDPA.com Template · 25 min read · Starting Up How to Draft a DPDPA-Compliant Privacy Policy: Template and Section-by-Section Guide DPDPA.com editorial
- A second, lighter India-specific template if the DPDPA.com one feels heavy for a v1. It is a ready-to-adapt privacy policy... Arohana Legal Template · 15 min read · Starting Up Startup Privacy Policy: Elements and Template Arohana Legal
- This is the government's own comparison, and it leads with the exact filter you need: if you are raising funding, the decision... Startup India Article · 12 min read · Starting Up Types of Businesses (Sole Proprietorship, LLP, Private Limited, OPC) Startup India (DPIIT)
- This walks the full SPICe+ (INC-32) flow the way you will actually do it on the MCA portal: DSC for each director, DIN folded... ClearTax Article · 15 min read · Starting Up Private Limited Company Registration Online in India, Step by Step Process ClearTax
- This is the plain-language answer to "do I have to register yet." It lays out the 40 lakh goods / 20 lakh services limits, the... ClearTax Article · 12 min read · Starting Up GST Registration Threshold Limits: Goods, Services and Special Category States ClearTax Editorial Team
- This explains the single biggest reason to register on day one: input tax credit lets you reclaim the GST you pay on your own... ClearTax Article · 15 min read · Starting Up Input Tax Credit (ITC) under GST: Meaning, Conditions and How to Claim ClearTax Editorial Team
- A tighter second read that makes the "register early" case concrete: it lists 12 scenarios that force registration regardless... Razorpay Article · 10 min read · Starting Up GST Registration Limits: Thresholds, Mandatory Triggers and Voluntary Registration Razorpay Learn
- This is the one guide that ties each cosmetic license (CDSCO manufacturing or import registration, LMPC label certificate, BIS... CosmeticsRegulatory.com Article · 12 min read · Starting Up Licenses You Need to Sell Your Own Cosmetic Brand on E-Commerce Platforms (CDSCO, LMPC, BIS) CosmeticsRegulatory.com editorial team
- Supplements and wellness founders get burned by the same trap: assuming a product sits under FSSAI when a dosage or a claim... PharmaNow Article · 15 min read · Starting Up Nutraceuticals in India: FSSAI vs CDSCO, Complete Regulatory Guide PharmaNow editorial team
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →