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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Once you know cosmetics fall under CDSCO, this is the step-by-step of actually getting the license: the two routes... PharmaRegulatory.in Article · 18 min read · Starting Up Indian Cosmetics Regulatory Framework Explained: CDSCO Rules, Licensing, and Compliance PharmaRegulatory.in editorial team
  2. This is the actual filing portal, not a summary of it. India joined the Madrid System in 2013, so from your existing Indian... WIPO (World Intellectual Property Organization) Tool · 20 min read · Starting Up The Madrid System for the International Registration of Marks WIPO
  3. The India-specific mechanics WIPO glosses over: you file Form MM2 through India's Trade Marks Registry, your international mark... Intepat Article · 14 min read · Starting Up Madrid Protocol India: International Trademark Guide (2026) Intepat IP Services
  4. This nails the exact cost trade-off in your answer: file the PCT within 12 months of your first Indian patent filing, then you... S.S. Rana & Co. Article · 12 min read · Starting Up PCT National Phase Application in India S.S. Rana & Co.
  5. This is the India-context checklist you negotiate from: it lays out exclusive vs sole vs non-exclusive, how royalty and... iPleaders Article · 20 min read · Starting Up IP Licensing Agreements (with a sample agreement template) iPleaders (Blog)
  6. A clean, plain-language breakdown of the ten terms that make up any license deal, so you can read the scope, exclusivity,... McInnes Cooper Article · 12 min read · Starting Up 10 Key Intellectual Property (IP) Licensing Agreement Terms Michael J. Melvin and Patrick Kerr
  7. Real, downloadable license agreements from one of the most active tech-transfer offices in the world, including both an... Harvard OTD Template · reference · Starting Up Sample Licensing Agreements (Exclusive and Non-Exclusive) Harvard Office of Technology Development
  8. This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
  9. Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
  10. A startup lawyer's clause-by-clause breakdown from the vendor side: it explains that a liability cap does not erase risk, it... Startup Lawyer Article · 25 min read · Starting Up The Startup Commercial Contracts Guide Ryan Roberts
  11. Templates in the abstract are cheap; this reproduces the actual cold messages that landed real cheques and dissects why each... 22 Astronauts Article · 8 min read · Starting Up 5 Cold DMs That Led to Funding Ilir Aliu
  12. The craft of the cold email is universal, but who you send it to and what they expect is not: this maps the actual Indian angel... StartUpMandi Article · 14 min read · Starting Up How to Find Angel Investors in India (2026 Founder Playbook) StartUpMandi editorial team
  13. This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed.... Allied Venture Partners Article · 15 min read · Starting Up Strategic Advisory Boards Guide: Pre-Seed to Series B Allied Venture Partners
  14. This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read · Starting Up All About Advisor Equity: Types, Granting Process, Benefits Treelife
  15. This is the piece that names portfolio founders as the single strongest intro path and then ranks every other channel below it... OpenVC Article · 15 min read · Starting Up How to get warm intros to VCs OpenVC
  16. This is the operating manual for the group you want to start yourself. It gives you the exact numbers to decide on before your... Forbes Article · 9 min read · Starting Up 9 Things To Know Before You Start Your Own Mastermind Sarah Kathleen Peck
  17. A founder describing his actual peer group, not a coach selling a framework. Klenk ran a group that met every one to two months... Medium (Passbase CEO) Essay · 7 min read · Starting Up The importance of a founder peer group Mathias Klenk
  18. The Indian reality is that the strongest peer groups live on WhatsApp, not on Slack or a paid platform, and they form around a... TICE News Article · 6 min read · Starting Up How WhatsApp Groups Are Powering India's Next-Gen Founders TICE Editorial
  19. This is the exact playbook the answer describes, spelled out step by step: research 10-15 attendees before you go, send 3-5... Growing Partners Article · 12 min read · Starting Up An Introvert's Guide to Killer Conference Networking Growing Partners
  20. Written by a VC firm for founders, this is the method for the 15-minute coffee the answer tells you to book. Keep it to 30... Hustle Fund (Hustle Commons) Article · 8 min read · Starting Up How to Run a Great Coffee Meeting Hustle Fund
  21. A tight, credible framing of the core bet the answer makes: stop trying to work the room and instead play to introvert... Fast Company Article · 7 min read · Starting Up The Introvert's Networking Playbook Fast Company
  22. Written by a fund built entirely around go-to-market, so it treats sales/hiring/pricing as distinct functional problems, not... Stage 2 Capital Article · 10 min read · Starting Up Startup Founders: How to Find the Right Advisor for Your Business Liz Christo
  23. India-founded (Bengaluru) and thick with Indian operators who solved your exact problem recently: growth leads, founder-led... Topmate Tool · tool · Starting Up Topmate: book 1:1 time with operators and functional experts Ankit Agarwal and Dinesh Singh
  24. Where FAST is the one-pager, this spells out the exit mechanics in plain clause language you can lift: either party terminates... Promise Legal Template · copy-paste template + notes · Starting Up Startup Advisor Agreement Template (FAST-Style, 2025) Promise Legal

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