Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Once you know cosmetics fall under CDSCO, this is the step-by-step of actually getting the license: the two routes... PharmaRegulatory.in Article · 18 min read · Starting Up Indian Cosmetics Regulatory Framework Explained: CDSCO Rules, Licensing, and Compliance PharmaRegulatory.in editorial team
- This is the actual filing portal, not a summary of it. India joined the Madrid System in 2013, so from your existing Indian... WIPO (World Intellectual Property Organization) Tool · 20 min read · Starting Up The Madrid System for the International Registration of Marks WIPO
- The India-specific mechanics WIPO glosses over: you file Form MM2 through India's Trade Marks Registry, your international mark... Intepat Article · 14 min read · Starting Up Madrid Protocol India: International Trademark Guide (2026) Intepat IP Services
- This nails the exact cost trade-off in your answer: file the PCT within 12 months of your first Indian patent filing, then you... S.S. Rana & Co. Article · 12 min read · Starting Up PCT National Phase Application in India S.S. Rana & Co.
- This is the India-context checklist you negotiate from: it lays out exclusive vs sole vs non-exclusive, how royalty and... iPleaders Article · 20 min read · Starting Up IP Licensing Agreements (with a sample agreement template) iPleaders (Blog)
- A clean, plain-language breakdown of the ten terms that make up any license deal, so you can read the scope, exclusivity,... McInnes Cooper Article · 12 min read · Starting Up 10 Key Intellectual Property (IP) Licensing Agreement Terms Michael J. Melvin and Patrick Kerr
- Real, downloadable license agreements from one of the most active tech-transfer offices in the world, including both an... Harvard OTD Template · reference · Starting Up Sample Licensing Agreements (Exclusive and Non-Exclusive) Harvard Office of Technology Development
- This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
- Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
- A startup lawyer's clause-by-clause breakdown from the vendor side: it explains that a liability cap does not erase risk, it... Startup Lawyer Article · 25 min read · Starting Up The Startup Commercial Contracts Guide Ryan Roberts
- Templates in the abstract are cheap; this reproduces the actual cold messages that landed real cheques and dissects why each... 22 Astronauts Article · 8 min read · Starting Up 5 Cold DMs That Led to Funding Ilir Aliu
- The craft of the cold email is universal, but who you send it to and what they expect is not: this maps the actual Indian angel... StartUpMandi Article · 14 min read · Starting Up How to Find Angel Investors in India (2026 Founder Playbook) StartUpMandi editorial team
- This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed.... Allied Venture Partners Article · 15 min read · Starting Up Strategic Advisory Boards Guide: Pre-Seed to Series B Allied Venture Partners
- This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read · Starting Up All About Advisor Equity: Types, Granting Process, Benefits Treelife
- This is the piece that names portfolio founders as the single strongest intro path and then ranks every other channel below it... OpenVC Article · 15 min read · Starting Up How to get warm intros to VCs OpenVC
- This is the operating manual for the group you want to start yourself. It gives you the exact numbers to decide on before your... Forbes Article · 9 min read · Starting Up 9 Things To Know Before You Start Your Own Mastermind Sarah Kathleen Peck
- A founder describing his actual peer group, not a coach selling a framework. Klenk ran a group that met every one to two months... Medium (Passbase CEO) Essay · 7 min read · Starting Up The importance of a founder peer group Mathias Klenk
- The Indian reality is that the strongest peer groups live on WhatsApp, not on Slack or a paid platform, and they form around a... TICE News Article · 6 min read · Starting Up How WhatsApp Groups Are Powering India's Next-Gen Founders TICE Editorial
- This is the exact playbook the answer describes, spelled out step by step: research 10-15 attendees before you go, send 3-5... Growing Partners Article · 12 min read · Starting Up An Introvert's Guide to Killer Conference Networking Growing Partners
- Written by a VC firm for founders, this is the method for the 15-minute coffee the answer tells you to book. Keep it to 30... Hustle Fund (Hustle Commons) Article · 8 min read · Starting Up How to Run a Great Coffee Meeting Hustle Fund
- A tight, credible framing of the core bet the answer makes: stop trying to work the room and instead play to introvert... Fast Company Article · 7 min read · Starting Up The Introvert's Networking Playbook Fast Company
- Written by a fund built entirely around go-to-market, so it treats sales/hiring/pricing as distinct functional problems, not... Stage 2 Capital Article · 10 min read · Starting Up Startup Founders: How to Find the Right Advisor for Your Business Liz Christo
- India-founded (Bengaluru) and thick with Indian operators who solved your exact problem recently: growth leads, founder-led... Topmate Tool · tool · Starting Up Topmate: book 1:1 time with operators and functional experts Ankit Agarwal and Dinesh Singh
- Where FAST is the one-pager, this spells out the exit mechanics in plain clause language you can lift: either party terminates... Promise Legal Template · copy-paste template + notes · Starting Up Startup Advisor Agreement Template (FAST-Style, 2025) Promise Legal
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →