Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This draws the line between code (or a no-code build) that exists to learn and a system that carries real users, money, and... Unknown Arts Article · 10 min read · Starting Up Prototype Code Is Not Production Code (And That's Okay) Patrick Morgan
- Teal reached a million-plus users and raised five million dollars while still running on Bubble, which is direct evidence that... Bubble Blog Article · 8 min read · Starting Up How Teal raised $5M with a no-code tech stack Emmanuel Straschnov
- This is a clear-eyed breakdown of where a major no-code platform genuinely struggles, including that you cannot export your app... Contrary Research Article · 20 min read · Starting Up Bubble Business Breakdown and Key Risks Matthew Wong (Contrary Research)
- Bad type is one of the loudest template tells, and this one page fixes most of it. Butterick gives you exact numbers for body... practicaltypography.com Article · 5 min read · Starting Up Butterick's Practical Typography: Summary of Key Rules Matthew Butterick
- Research, backed breakdown of what actually makes users trust a site: design quality, upfront disclosure, current and... Nielsen Norman Group Article · 12 min read · Starting Up Trustworthiness in Web Design: 4 Credibility Factors Aurora Harley
- The foundational study behind almost every trust, in, design article, drawn from over 4,500 people. Its blunt finding is that... Stanford Web Credibility Project Article · 10 min read · Starting Up Stanford Guidelines for Web Credibility B.J. Fogg (Stanford Persuasive Tech Lab)
- Eye, tracking research showing that users scrutinize real, informative photos and completely ignore decorative stock imagery.... Nielsen Norman Group Article · 8 min read · Starting Up Photos as Web Content Jakob Nielsen
- Our answer tells founders to rewrite every button label in their own voice, and this is the research on how to do it well. It... UX Psychology (Dr Maria Panagiotidi) Article · 8 min read · Starting Up How to Optimize Button Microcopy Maria Panagiotidi
- Inconsistent spacing is one of the four template tells, and an 8, point spacing system is the simplest cure. Snapping every... Spec.fm Article · 6 min read · Starting Up The 8-Point Grid Spec
-
Video · video · Starting Up
How to Design Your Bubble App (When You're Not a Designer)
YouTube
- Official guidance on styling and structuring a no, code app so it reads as intentional rather than assembled from blocks. It... Bubble Docs Article · 15 min read · Starting Up Bubble Design and UX Guide Bubble
- It uses the Builder.ai collapse (a startup that raised 450 million dollars and still left customers with dead apps) to make the... Creatr Article · Starting Up AI App Builder Vendor Lock-In: What Happens When the Platform Disappears Creatr
- A tight checklist you can run against any platform before you commit. The five questions cut straight to ownership: where your... mrc's Cup of Joe Blog Article · Starting Up The Low-Code Vendor Lock-In Test: Five Questions Before You Sign mrc's Cup of Joe Blog
- The useful counterweight to the doom takes. It agrees lock-in is real but argues it is often overstated, and more importantly... NoCode.Tech Article · Starting Up Mythbusting: Vendor lock-in is a big problem NoCode.Tech
- It makes the case that an export is only insurance if you have actually tested it. It lays out a repeatable routine: inventory... Binadox Article · Starting Up SaaS Data Portability: Planning Your Exit Strategy Before You Need It Binadox
- It explains what legal protection you actually have when a platform announces it is closing, and where you have almost none.... SunsetProof Article · Starting Up Your Data Portability Rights When a SaaS Vendor Shuts Down SunsetProof
- It focuses on the part founders underestimate: the integrations and workflows glued together inside the platform, which it... Pandium Article · Starting Up Migrate Off a Low-Code or No-Code Tool Pandium
- Concrete post mortems beat abstract warnings. You see real no-code startups, what broke, and how much of it traced back to... Failory Article · Starting Up 6 Failed No-Code Startups and the Reasons Behind Them Failory
- The primary source for exactly how you get your data out of one of the most popular no-code platforms. It walks through... Bubble Template · Starting Up Export and Import Data (Bubble Docs) Bubble
- Webflow is a rare no-code platform that lets you download real HTML, CSS, and JavaScript and host it anywhere with no... Webflow Help Center Template · Starting Up How Do I Export My Webflow Site Code? Webflow Help Center
- The actual contract language on who owns what, which is where the real answer lives rather than in a blog post. It states that... Airtable Article · Starting Up Airtable Terms of Service (Data Ownership) Airtable
- A practical walk through of getting data out of Airtable, including where the built in export stops and where you need a sync... Whalesync Article · Starting Up How to Export Data from Airtable Whalesync
- A concrete way to keep a scheduled, external copy of your no-code database by syncing it into Postgres or another store you... Whalesync Tool · Starting Up Whalesync (Two-Way Data Sync and Backup) Whalesync
- The strongest structural answer to lock-in: an Airtable style database that is open source and can run on your own server, so a... Baserow Tool · Starting Up Baserow (Open-Source, Self-Hostable No-Code Database) Baserow
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →