Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A grounded take on the real risk sitting under your question: when one customer is half your revenue, losing them can halve the... SaaStr (Jason Lemkin) Article · 7 min read · Starting Up Customer Concentration is Definitely a Risk. But It's Probably OK. Jason Lemkin
2. The practical companion piece: what to actually show and say when your largest account asks where their features sit on the... Aha! Article · 6 min read · Starting Up A Big Customer Wants to See Your Roadmap. Now What? Brian de Haaff
3. Shows the healthy version of working closely with big customers: a deliberate design partner program where a handful of... First Round Review Article · 15 min read · Starting Up The Hard Way Pays Off: Inside Sierra's Design Partner Strategy First Round Review
4. Practical scripts for turning down or deferring a request without blowing up the relationship, which is the skill you need when... Lenny's Newsletter (Lenny Rachitsky) Article · 10 min read · Starting Up On Saying No Lenny Rachitsky
5. Deals with the specific pressure of a request that arrives wrapped in a deal, where sales and a big customer both want a yes... Saeed Khan (On Product Management) Article · 9 min read · Starting Up How to Deal with B2B Sales-Driven Feature Requests Saeed Khan
6. Video · 50 min watch · Starting Up Building for the Enterprise Aaron Levie
7. Goldfein ran engineering at Facebook and VMware and lays out how release process should change as a team grows from one person... First Round Review Article · 20 min read · Starting Up The Right Way to Ship Software Jocelyn Goldfein
8. Holman was an early GitHub engineer and this is the single most complete plain English essay on what a healthy deploy looks... zachholman.com Essay · 30 min read · Starting Up How to Deploy Software Zach Holman
9. Video · 35 min · Starting Up How GitHub Uses GitHub to Build GitHub Zach Holman
10. Orosz maps the full spectrum from YOLO shipping (change it in prod and watch) to heavy multi stage verification, and explains... The Pragmatic Engineer Article · 25 min read · Starting Up Shipping to Production Gergely Orosz
11. Majors argues that instead of piling on pre deploy gates, you invest in fast deploys, good observability, and quick rollback so... Honeycomb Blog Article · 12 min read · Starting Up I Test in Production Charity Majors
12. Flags let you merge and deploy unfinished or risky work while keeping it switched off, so you avoid long lived branches and can... martinfowler.com Article · 30 min read · Starting Up Feature Toggles (aka Feature Flags) Pete Hodgson
13. Once a second person is committing, the first real risk is two branches drifting apart, and this essay explains the one habit... martinfowler.com Article · 30 min read · Starting Up Continuous Integration Martin Fowler
14. A focused reference on the simplest branching model that works for small teams: short lived branches off one trunk, merged... trunkbaseddevelopment.com Article · Reference site · Starting Up Trunk Based Development Paul Hammant
15. The most practical single lever for making code review fast and painless is keeping each change small, and Google's guide... Google Engineering Practices Article · 10 min read · Starting Up Small CLs Google
16. Founders often swing between rubber stamping and nitpicking every line, and this sets a sane bar: approve once the change... Google Engineering Practices Article · 10 min read · Starting Up The Standard of Code Review Google
17. When a deploy breaks and it is no longer just you, how you react sets the culture for years, and this chapter makes the case... Google SRE Book Article · 20 min read · Starting Up Postmortem Culture: Learning from Failure Google SRE
18. This is a ready made, minimal workflow you can adopt as is on your first hire: branch, open a pull request, review, merge,... GitHub Docs Template · 10 min read · Starting Up GitHub Flow GitHub
19. This short principle explains why separating the build, the release, and the run steps gives you clean versioned releases you... 12factor.net Article · 5 min read · Starting Up Build, release, run (The Twelve-Factor App) Adam Wiggins
20. An open source, self hostable feature flag service that gives you gradual rollouts and instant kill switches without building... Unleash Tool · Tool · Starting Up Unleash (open source feature flags) Unleash
21. The free home of the four delivery metrics plus a quick check that tells you where your team stands, so you can judge process... dora.dev Tool · Reference and quick check · Starting Up DORA (DevOps Research and Assessment) DORA
22. A real company shows exactly how it opened its roadmap to users as a public board organized by stage, with voting and comments,... Buffer Article · Starting Up Introducing Buffer's Transparent Product Roadmap Jim Hitch
23. A frank product manager take arguing that sharing roadmaps often hurts more than it helps, and offering a lighter alternative:... SaaS Product Chat (saaspm.com) Article · Starting Up Should I Publicly Share a SaaS Startup's Product Roadmap? SaaS Product Chat (saaspm.com)
24. A discussion among small, bootstrapped founders wrestling with this exact decision, so you get lived experience rather than a... Indie Hackers Thread · Starting Up Thoughts on making your roadmap public? Indie Hackers

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