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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Stripe's founder guides are clean, trustworthy primers on the core financial concepts every founder must track, burn, runway,... stripe.com Article · guide library · Starting Up Startup Financials: Burn Rate & Runway, Stripe / Founder Guides Stripe In 4 answers
  2. 100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation.... 100X.VC Tool · template + explainer · Starting Up iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders 100X.VC In 4 answers
  3. Turns the a16z metrics framework into a concrete, reportable template so your investor updates carry the numbers investors... Visible.vc Tool · template · Starting Up a16z Startup Metrics Template (for updates and reporting) Visible.vc (based on a16z metrics) In 4 answers
  4. A clear, vendor-agnostic explainer of why the Delaware C-corp is the default for high-growth, investor-backed startups and how... stripe.com/resources Article · Guide · Starting Up How to form a Delaware corporation (C corp), Stripe guide Stripe In 4 answers
  5. The clearest distillation of Naval's philosophy on wealth, leverage, and, crucially, inner peace. Free to read online, it... navalmanack.com Book · medium · Starting Up The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Eric Jorgenson (curating Naval Ravikant) In 4 answers
  6. The definitive case that undistracted, focused work is both increasingly rare and increasingly valuable, a direct competitive... calnewport.com Book · long · Starting Up Deep Work: Rules for Focused Success in a Distracted World Cal Newport In 4 answers
  7. A thoughtful investor-authored take on the real risks of solo founding, isolation and the echo chamber, and how to engineer the... newsletter.angularventures.com Article · medium · Starting Up Solo Founder Syndrome (Even If You're Not Alone) Angular Ventures (The Angle) In 4 answers
  8. A YC partner who has read thousands of applications tells you plainly what separates the founders who get in from the ones who... YC Startup Library Essay · Long-form essay / talk · Starting Up How to Apply and Succeed at Y Combinator Dalton Caldwell In 4 answers
  9. A 25-year-old, university-anchored incubator that runs distinct tracks by stage and by founder type, including strong... NSRCEL / IIM Bangalore Article · Program directory site · Starting Up NSRCEL, Incubation Centre, IIM Bangalore NSRCEL, IIM Bangalore In 4 answers
  10. The official explainer of the concrete money DPIIT-recognised startups get on IP, an 80% patent-fee rebate, 50% trademark-fee... Government of India (startupindia.gov.in) Article · ~10 min read · Starting Up Startup India, Intellectual Property Rights (IPR) Benefits & SIPP Scheme DPIIT / Startup India In 4 answers
  11. The official front door for the most common sector licence founders need, food, plus a reminder that regulated sectors each... Government of India (foscos.fssai.gov.in / rbi.org.in) Tool · portal · Starting Up FoSCoS, Apply for FSSAI Licence / Registration & Sector Regulators FSSAI (and RBI for fintech) In 4 answers
  12. The definitive research-backed case for 'give before you ask', Grant shows that generous givers, not takers, build the biggest... adamgrant.net Book · long · Starting Up Give and Take: Why Helping Others Drives Our Success Adam Grant In 4 answers
  13. The uncomfortable truth of enterprise sales in one line: the shorter the sales cycle, the likelier the win, and this piece... First Round Review Article · ~20 min read · Starting Up The Most Surefire Way I've Found to Win Enterprise Deals Anand Chopra-McGowan In 4 answers
  14. Freshworks sold its first customer (a school in Australia) four days after launch and grew to a NASDAQ IPO without a US sales... Freshworks, The Works Article · ~12 min read · Starting Up 7 Lessons from Building an India-Based Global SaaS Business Girish Mathrubootham (Freshworks) via The Works In 4 answers
  15. This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry... gem.gov.in Tool · self-serve portal + onboarding modules · Starting Up Government e-Marketplace (GeM), Official Seller Portal Government e-Marketplace (GeM) In 4 answers
  16. The single-point access to tenders published across central ministries and departments, the tender side of government selling... eprocure.gov.in Tool · live tender portal · Starting Up Central Public Procurement Portal (CPPP), Government Tenders National Informatics Centre / Ministry of Finance In 4 answers
  17. A VC and HBS lecturer takes on the belief that you must be a domain insider to win, and he is honest about both sides: the... Jeff Bussgang (Flybridge, Harvard Business School) Essay · ~10 min read · Starting Up The Outsiders: Defying the Myth of Founder-Market Fit Jeff Bussgang In 4 answers
  18. Andrew Chen ran rider growth at Uber and now invests at a16z, so this is the canonical breakdown of how marketplaces get off... andrewchen.com Essay · ~20 min read · Starting Up Required reading for marketplace startups: The 20 best essays Andrew Chen In 4 answers
  19. This is written by Visible, a platform that sits on the investor side of the table, so it explains bottom-up sizing the way a... Visible.vc Article · ~10 min read · Starting Up Bottom-Up Market Sizing: What It Is and How to Do It Angelina Graumann In 4 answers
  20. A concrete, copyable Google Sheet (no paywall, no credit card) that builds your number bottoms-up from customer segments and... Visible.vc Template · ~15 min to fill in · Starting Up Total Addressable Market Template (free Google Sheet) Mike Preuss In 4 answers
  21. This lays out both the top-down (start from a big industry number) and bottom-up (build up from your own price times likely... HubSpot Blog Article · ~12 min read · Starting Up TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them? Clifford Chi In 4 answers
  22. Video · ~35 min · Starting Up How to Pitch Your Startup Kevin Hale In 4 answers
  23. Aulet turns beachhead selection into an explicit, sequenced process (market segmentation, then picking one beachhead, then... Wiley Book · Starting Up Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet In 4 answers
  24. Video · ~5 min · Starting Up Clay Christensen: The Jobs to be Done Theory (the milkshake example) Clayton Christensen (HubSpot Marketing) In 4 answers

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