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Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Stripe's founder guides are clean, trustworthy primers on the core financial concepts every founder must track, burn, runway,... stripe.com Article · guide library · Starting Up Startup Financials: Burn Rate & Runway, Stripe / Founder Guides Stripe In 4 answers
- 100X.VC pioneered the iSAFE, India's answer to the US SAFE, and offers the standardized document plus a plain explanation.... 100X.VC Tool · template + explainer · Starting Up iSAFE: The Founder-Friendly Fundraising Instrument for Early-Stage Founders 100X.VC In 4 answers
- Turns the a16z metrics framework into a concrete, reportable template so your investor updates carry the numbers investors... Visible.vc Tool · template · Starting Up a16z Startup Metrics Template (for updates and reporting) Visible.vc (based on a16z metrics) In 4 answers
- A clear, vendor-agnostic explainer of why the Delaware C-corp is the default for high-growth, investor-backed startups and how... stripe.com/resources Article · Guide · Starting Up How to form a Delaware corporation (C corp), Stripe guide Stripe In 4 answers
- The clearest distillation of Naval's philosophy on wealth, leverage, and, crucially, inner peace. Free to read online, it... navalmanack.com Book · medium · Starting Up The Almanack of Naval Ravikant: A Guide to Wealth and Happiness Eric Jorgenson (curating Naval Ravikant) In 4 answers
- The definitive case that undistracted, focused work is both increasingly rare and increasingly valuable, a direct competitive... calnewport.com Book · long · Starting Up Deep Work: Rules for Focused Success in a Distracted World Cal Newport In 4 answers
- A thoughtful investor-authored take on the real risks of solo founding, isolation and the echo chamber, and how to engineer the... newsletter.angularventures.com Article · medium · Starting Up Solo Founder Syndrome (Even If You're Not Alone) Angular Ventures (The Angle) In 4 answers
- A YC partner who has read thousands of applications tells you plainly what separates the founders who get in from the ones who... YC Startup Library Essay · Long-form essay / talk · Starting Up How to Apply and Succeed at Y Combinator Dalton Caldwell In 4 answers
- A 25-year-old, university-anchored incubator that runs distinct tracks by stage and by founder type, including strong... NSRCEL / IIM Bangalore Article · Program directory site · Starting Up NSRCEL, Incubation Centre, IIM Bangalore NSRCEL, IIM Bangalore In 4 answers
- The official explainer of the concrete money DPIIT-recognised startups get on IP, an 80% patent-fee rebate, 50% trademark-fee... Government of India (startupindia.gov.in) Article · ~10 min read · Starting Up Startup India, Intellectual Property Rights (IPR) Benefits & SIPP Scheme DPIIT / Startup India In 4 answers
- The official front door for the most common sector licence founders need, food, plus a reminder that regulated sectors each... Government of India (foscos.fssai.gov.in / rbi.org.in) Tool · portal · Starting Up FoSCoS, Apply for FSSAI Licence / Registration & Sector Regulators FSSAI (and RBI for fintech) In 4 answers
- The definitive research-backed case for 'give before you ask', Grant shows that generous givers, not takers, build the biggest... adamgrant.net Book · long · Starting Up Give and Take: Why Helping Others Drives Our Success Adam Grant In 4 answers
- The uncomfortable truth of enterprise sales in one line: the shorter the sales cycle, the likelier the win, and this piece... First Round Review Article · ~20 min read · Starting Up The Most Surefire Way I've Found to Win Enterprise Deals Anand Chopra-McGowan In 4 answers
- Freshworks sold its first customer (a school in Australia) four days after launch and grew to a NASDAQ IPO without a US sales... Freshworks, The Works Article · ~12 min read · Starting Up 7 Lessons from Building an India-Based Global SaaS Business Girish Mathrubootham (Freshworks) via The Works In 4 answers
- This is the primary channel for selling products and services to the Indian government, a Section 8 company under the Ministry... gem.gov.in Tool · self-serve portal + onboarding modules · Starting Up Government e-Marketplace (GeM), Official Seller Portal Government e-Marketplace (GeM) In 4 answers
- The single-point access to tenders published across central ministries and departments, the tender side of government selling... eprocure.gov.in Tool · live tender portal · Starting Up Central Public Procurement Portal (CPPP), Government Tenders National Informatics Centre / Ministry of Finance In 4 answers
- A VC and HBS lecturer takes on the belief that you must be a domain insider to win, and he is honest about both sides: the... Jeff Bussgang (Flybridge, Harvard Business School) Essay · ~10 min read · Starting Up The Outsiders: Defying the Myth of Founder-Market Fit Jeff Bussgang In 4 answers
- Andrew Chen ran rider growth at Uber and now invests at a16z, so this is the canonical breakdown of how marketplaces get off... andrewchen.com Essay · ~20 min read · Starting Up Required reading for marketplace startups: The 20 best essays Andrew Chen In 4 answers
- This is written by Visible, a platform that sits on the investor side of the table, so it explains bottom-up sizing the way a... Visible.vc Article · ~10 min read · Starting Up Bottom-Up Market Sizing: What It Is and How to Do It Angelina Graumann In 4 answers
- A concrete, copyable Google Sheet (no paywall, no credit card) that builds your number bottoms-up from customer segments and... Visible.vc Template · ~15 min to fill in · Starting Up Total Addressable Market Template (free Google Sheet) Mike Preuss In 4 answers
- This lays out both the top-down (start from a big industry number) and bottom-up (build up from your own price times likely... HubSpot Blog Article · ~12 min read · Starting Up TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them? Clifford Chi In 4 answers
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Video · ~35 min · Starting Up
How to Pitch Your Startup
Kevin Hale
In 4 answers
- Aulet turns beachhead selection into an explicit, sequenced process (market segmentation, then picking one beachhead, then... Wiley Book · Starting Up Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet In 4 answers
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Video · ~5 min · Starting Up
Clay Christensen: The Jobs to be Done Theory (the milkshake example)
Clayton Christensen (HubSpot Marketing)
In 4 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →