Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The single most useful free competitive research tool for D2C - see every ad a competitor is currently running across Facebook... Meta / Facebook Tool · D2C Meta Ad Library Meta
- A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope... Statista Article · D2C India: Direct-to-Consumer (D2C) Market Size 2025 Statista
- Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation... Business Standard Article · D2C Domestic D2C Market Likely to Reach GMV of $35 Billion by 2027: Redseer Business Standard
- Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic... Inc42 Article · D2C An Inside Look at the Product Journey of India's D2C Brands Inc42
- Captures how Indian D2C founders and product teams actually narrow down market gaps - via social demographics and extensive... Inc42 Article · D2C The Makers Summit 2021: The Product Playbook for India's Rising D2C Brands Inc42
- The official Shopify documentation for what actually transfers - products, customers, orders - and what doesn't, so you're... help.shopify.com Article · D2C Migrate from WooCommerce to Shopify Shopify
- The most concrete, step-by-step SEO-preservation playbook for this exact migration - URL mapping, 301 redirects, meta data... dekstech.com Article · D2C How to Migrate from WooCommerce to Shopify Without Losing SEO Rankings Dekstech
- A real, expensive cautionary tale - a founder who switched platforms twice chasing a prettier storefront and burned real money... programminginsider.com Article · D2C Why I Switched from WordPress to Shopify (Then Back Again) - My $8K Lesson Programming Insider
- A real merchant forum thread of founders comparing notes on what actually changed - good or bad - when they moved between the... community.shopify.com Thread · D2C Shopify vs WooCommerce: Stories & Store Impact community.shopify.com
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Video · D2C
Shopify vs WooCommerce: Which Is Better for Your Store in 2026?
youtube.com
- Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article · D2C Why D2C Brands Need Headless eCommerce Mason
- A plain-English head-to-head that captures the real trade-off: Shopify's polish and app ecosystem versus Zoho Commerce's... epoch-techsolutions.com Article · D2C Zoho Commerce vs Shopify Review: Battle of the Online Storefront Superstars Epoch Tech Solutions
- A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter · D2C D2C Insider Digest d2cinsider.com
- A fulfilment provider's practical definition and formula for landed cost, aimed squarely at ecommerce operators rather than... redstagfulfillment.com Article · D2C What Is Landed Cost and How Do I Calculate It? Red Stag Fulfillment
- An ecommerce-accounting firm's step-by-step COGS formula, useful as the accounting-correct companion to the more operational... ledgergurus.com Article · D2C How to Calculate Cost of Goods Sold (COGS) LedgerGurus
- Goes deeper than the beginner explainers on how landed cost flows into inventory accounting and eventually into COGS when a... ledgergurus.com Article · D2C Understanding Landed Cost: What It Is and How to Calculate It LedgerGurus
- Directly connects landed cost to pricing mistakes, the gap founders hit when their factory quote and actual cost turn out to be... fishbowlinventory.com Article · D2C Landed Cost: The Hidden Factor in Your Pricing Formula Fishbowl
- Estimates full landed cost including duties, taxes and the hidden charges founders typically forget to budget for on their... calcwise.finance Tool · D2C Advanced Import Duty Calculator India Calcwise
- A dedicated landed-cost calculator, not just duty, closer to the actual number you need for pricing than a duty-only tool. eximigo.com Tool · D2C Import Duty & Landed Cost Calculator Eximigo
- A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without... relayfi.com Article · D2C Profit First Method: The Complete Guide for Small Businesses Relay
- A free calculator-plus-guide combo for turning your landed cost into a retail price with a target margin, useful as a quick... freetoolstack.com Tool · D2C E-Commerce Pricing & Profit Margins Guide FreeToolStack
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Video · D2C
Landed Cost and Margin Spreadsheet Tutorial
YouTube
- Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but... eightx.co Article · D2C What Is Cohort Analysis in Ecommerce? A DTC Operator's Plain-English Guide (with 2026 Benchmarks) Eightx
- Goes beyond the LTV formula into churn diagnostics - why a cohort's LTV curve flattens - which is the more useful, actionable... ask-luca.com Article · D2C Ecommerce Customer Lifetime Value - LTV:CAC Benchmarks, Churn Diagnostics, and Repeat Purchase Playbooks Luca
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →