Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A practical process breakdown for domestic manufacturing specifically, timeline, site inspection, and the five-year retention... Artixio Article · D2C CDSCO Manufacturing License for Cosmetics in India Artixio
- The official CRS portal itself, the place to check if your specific electronic product SKU is on the mandatory list before you... crsbis.in Tool · D2C Compulsory Registration Scheme (CRS) Bureau of Indian Standards (BIS)
- BIS's own explanation of the Scheme II registration route, useful to cross-check against a consultant's summary since the exact... bis.gov.in Tool · D2C BIS CRS (Scheme II) Bureau of Indian Standards (BIS)
- The government's own page on the Act itself, the source to cite or check against when a labeling rule is disputed or a... consumeraffairs.gov.in Tool · D2C The Legal Metrology Act Department of Consumer Affairs, Government of India
- The clearest checklist-style breakdown of everything a converting PDP needs, top to bottom - use it as a literal audit against... cartylabs.com Article · D2C Shopify Product Page Best Practices: 17 PDP Elements for 2026 CartyLabs
- The most practical benefits-over-features primer for founders writing their own copy - concrete techniques (sensory language,... shopify.com Article · D2C How to Write a Product Description That Sells (2026) Shopify
- Copyhackers built its name on conversion copywriting for exactly this problem - pages that describe versus pages that sell -... copyhackers.com Course · D2C Copywriting Courses - Emails, Ads and Pages That Convert Copyhackers
- The foundational text on why some copy sells and some just sits there - research-driven positioning and headline discipline... amazon.com Book · D2C Ogilvy on Advertising David Ogilvy
- A rigorous, research-based look at how shoppers actually use (and abandon) size charts - the UX discipline behind why 'just add... nngroup.com Article · D2C Size Guides and Product Measurements for International Shoppers Nielsen Norman Group
- The best India-specific archive of real brand and digital-product teardowns - close-reads of how Indian D2C brands actually... thehardcopy.co Newsletter · D2C The Hard Copy - Original Case Studies on Indian Brand and Product Design The Hard Copy
- A free, fill-in-the-blanks worksheet for founders who freeze up staring at a blank description field - a fast scaffold to get... madeurban.com Template · D2C Free Product Description Template & Sample Made Urban
- Shopify's own India-market edition of this guide, written for the exact sizing chaos Indian fashion founders deal with - no... shopify.com Article · D2C Sizing Charts: How to Make a Size Chart for Your Retail Business (2026) Shopify India
- An AI size-recommendation widget built specifically for apparel/footwear Shopify stores - the practical next step once a static... measmerize.com Tool · D2C Shopify Size Advisor & Fit Finder App for Fashion Stores Measmerize
- The canonical starting point, this is where you actually raise your hand. It's the horse's-mouth reference for the document... Blinkit Article · D2C Sell on Blinkit, Official Seller Onboarding Portal Blinkit
- Zepto actively courts D2C brands to diversify beyond mass FMCG, so this portal is the most direct route in. Go here first if... Zepto Article · D2C Zepto for Brands, Partner Onboarding Zepto
- The official entry point for Instamart, which runs a curated onboarding model rather than an open marketplace. Useful to... Swiggy Instamart Article · D2C Swiggy Instamart, Brand Partner Page Swiggy
- A solid strategic frame on where q-comm fits in a D2C brand's channel mix, including how brands use enablers to defend delivery... Inc42 Article · D2C Matter of Minutes: How D2C Brands Can Win the Quick Commerce Game Inc42
- Explains why ads have gone from optional to near-mandatory on q-comm, the platforms now run thousand-crore ad businesses, which... Inc42 Article · D2C Quick Commerce Turns On The Ad Tap Inc42
- Concrete data on why brands shift budget to q-comm, higher ROAS and conversion than Meta/Google against high-intent shoppers,... Inc42 Article · D2C Blinkit, Zepto, Instamart Turn Into D2C Ad Hotspots In Festive Season Rush Inc42
- Frames q-comm as retail media, not just logistics, shoppers arrive in buying mode, so sponsored placement converts harder than... Inc42 Article · D2C How Quick Commerce Is Turning Into A Visibility Engine For Retail & D2C Brands Inc42
- Good macro grounding on how fast the channel scaled and how the platforms themselves are chasing profitability, context that... YourStory Article · D2C In 2024, Quick Commerce Boomed, Players Now Eye Profitability YourStory
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Video · D2C
How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval
YouTube (D2C practitioner)
- A structured, step-by-step playbook rather than a list of horror stories, the closest thing to a checklist you can actually... Impressico Digital Article · D2C Crisis Management for Brands: A Playbook for Handling Online PR Crises Impressico Digital
- A round-up of real, recent crisis situations across brands, useful for pattern-matching your own situation against what's... Media Minefield Article · D2C Top Crisis Communication Situations of 2025 Media Minefield
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →