Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A leading marketing-mix-modeling-based attribution platform that doesn't rely on user-level pixel tracking, worth evaluating... Northbeam Tool · D2C Northbeam, The Marketing Intelligence Platform for Profitable Growth Northbeam In 3 answers
- An independent, side-by-side comparison of the major attribution platforms, useful for actually deciding between them instead... QRY Article · D2C Marketing Attribution Tools for DTC Brands (Northbeam vs Rockerbox vs Triple Whale) QRY In 3 answers
- A free, ready-to-use spreadsheet to actually compute your LTV, CAC and ratio instead of eyeballing it, the fastest way to get... Corporate Finance Institute Template · D2C LTV/CAC Ratio Template (Free Excel Template) Corporate Finance Institute In 3 answers
- Spells out the exact CAC, LTV and payback period formulas with an India lens, the most direct answer we found to 'how do I... FireAI Article · D2C D2C Unit Economics: The Exact Formulas for CAC, LTV & Payback Period FireAI In 3 answers
- A practical, diagnose-then-fix playbook that insists you find your top RTO cause before throwing tools at it, the most useful... GoKwik Blog Article · D2C How to Reduce RTO in E-commerce: A Complete Guide for Indian D2C Brands GoKwik In 3 answers
- The clearest explainer connecting NDR to RTO, showing that a failed delivery attempt becomes an RTO within 24-72 hours unless... Clickpost Blog Article · D2C NDR and RTO in E-Commerce: The Complete Operations Guide Clickpost In 3 answers
- A clear-eyed walk through the exact tension in the question, more spend versus intact margins, with practical pacing rules... Uptown Cow Article · D2C How to Scale Your Ecommerce Ad Spend Without Killing Your Profit Margins Uptown Cow In 3 answers
- A real numbers-led Indian case study instead of a vague 'SEO works' claim, shows actual spend, timeline and CAC comparison... ramkrshukla.com Article · D2C How SEO Helped a D2C Brand Hit ₹2Cr/Month Revenue Ram Krishna Shukla In 3 answers
- A wide-lens overview of India's courier landscape from the aggregator most brands start with, a good baseline reference even if... Shiprocket Blog Article · D2C Best Courier Delivery Services Companies in India [2026] Shiprocket In 3 answers
- From a fulfillment-and-shipping player with its own skin in the India D2C game, giving a practitioner's-eye comparison rather... Eshopbox Blog Article · D2C 10 Best Shipping Aggregators in India (2026) for Ecommerce & D2C Brands Eshopbox In 3 answers
- An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable... sutrahr.com Article · D2C How to Hire for D2C Brand: 10 Best Tips Finding the Right Fit SutraHR In 3 answers
- Written specifically for startups rather than general businesses, so it leads with the 'first to file' urgency and DPIIT fee... Intepat Article · D2C Trademark Registration for Startups in India: 2026 Guide Intepat In 3 answers
- A screen-by-screen walkthrough of the actual e-filing form on ipindiaonline.gov.in, useful right before you sit down to file it... ebizfiling Article · D2C IP India (IPIndiaOnline) Trademark Registration, Step-by-Step 2025 Guide ebizfiling In 3 answers
- Goes beyond the registration checklist into actual brand-protection strategy, naming pitfalls, enforcement options, and what to... Unimarks Legal Article · D2C How to Register a Brand Name in India: The Strategic Brand Protection Blueprint (Updated 2026) Unimarks Legal In 3 answers
- The most complete single reference on fees, timeline and the ™ vs ® distinction, good as the one page to bookmark and return to... Intepat Article · D2C Trademark Registration in India: Complete Guide (2026) Intepat In 3 answers
- A stage-based guide that maps fulfillment needs to revenue bands rather than giving one-size-fits-all advice, genuinely useful... GoBolt Blog Article · D2C DTC Fulfillment Guide 2026: Scale from $1M to $10M GoBolt In 3 answers
- A ready-to-use checklist format is more useful in a live vendor evaluation than another prose article, print it, take it into... 3PeeL Blog Template · D2C What to Look for in a 3PL Partner: A Checklist for D2C Brands 3PeeL In 3 answers
- The cleanest starting map for someone with no product yet, 17 concrete ways to surface ideas (solve your own pain, mine trends,... Shopify Blog Article · D2C How To Find a Product to Sell Online: 17 Proven Methods (2026) Shopify Editorial In 3 answers
- This is the checklist we'd hand anyone before they order their first batch: it splits evaluation into market-based criteria... Shopify Blog Article · D2C How to Do Ecommerce Product Research (2026) Shopify Editorial In 3 answers
- An India-based, official WhatsApp Business Solution Provider with a genuinely free forever tier, a low-risk way to test... AiSensy Tool · D2C AiSensy, Smartest WhatsApp Marketing Platform AiSensy In 3 answers
- Cuts through the acronym soup of PQL, PQA and MQL and says plainly when a company should add sales on top of self-serve, and... Lenny's Podcast Podcast · ~70 min · GTM The ultimate guide to product-led sales Elena Verna In 3 answers
- The argument for treating positioning as iterative and cross-functional rather than a one-time launch decision, which is what... aprildunford.com Article · ~8 min read · GTM Everything You Know About Positioning Is Wrong April Dunford In 3 answers
- Names both failure modes of the founder-to-first-hire handoff, holding on too long and letting go too early, with input from... First Round Review Article · ~20 min read · GTM This GTM Leader Crowdsources Early Lessons From Stripe, Figma and More Meka Asonye In 3 answers
- Taylor is good on the part reps own but rarely get credit for: feeding what you hear on calls back into positioning and... In Depth (First Round Review) Podcast · ~60 min · GTM "Everyone wants a silver bullet": selling lessons from Sam Taylor of Dropbox, Quip and now Loom Sam Taylor In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →