Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%.... Gong Labs Article · ~8 min read · GTM The best and worst cold call openers (backed by data from 300M calls) Armand Farrokh In 3 answers
2. A concrete checklist for the first closer hire: close 10 to 20 yourself first, hire scrappy over pedigreed, and expect a deal... SaaStr Article · ~6 min read · GTM Dear SaaStr: How Do I Make Sure My First 1-2 Sales Reps Are Strong? Jason Lemkin In 3 answers
3. Kirani has backed Freshworks, Chargebee and BrowserStack, and his rule that the product stays horizontal while the GTM goes... SeedToScale (Accel India) Article · ~15 min read · GTM How to Build a Clear and Actionable GTM Strategy Shekhar Kirani In 3 answers
4. Sorts SaaS businesses into serve-me, guide-me, show-me and enlighten-me based on product and buying complexity, using... SeedToScale (Accel India) Article · ~12 min read · GTM Decoding Buyer Matrix and Buyer Journey for your SaaS business Ankit Agarwal In 3 answers
5. The story of an Indian company arriving at a very specific ICP, founder-developers at zero-to-one startups facing a build... SeedToScale (Accel India) Article · ~10 min read · GTM How Chargebee Made its First Million Shekhar Kirani In 3 answers
6. Five GTM bets from an Indian founder who reached $600M+ ARR, including spending $45k early to find which inbound channel would... SaaStr Article · ~10 min read · GTM Building A Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder CEO Girish Mathrubootham Girish Mathrubootham In 3 answers
7. Lays out everything that has to change at once, product, pricing, GTM and culture, and warns about the premature pivot that has... productgrowth.in Article · ~15 min read · GTM Indian SaaS Moving Upmarket: The SMB to Enterprise Playbook productgrowth.in In 3 answers
8. Practical on the first US sales hire, hiring for adaptability rather than a quota record at a big brand, and on testing... Efficient Capital Labs Article · ~10 min read · GTM Unlocking the US Market: A Guide for Indian SaaS Founders Efficient Capital Labs In 3 answers
9. Settles the most common argument in early sales: 11,331 opportunities show win rates rise when price comes up on the first... Gong Labs Article · short read · GTM When to discuss price and budget according to data Devin Reed In 3 answers
10. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read · GTM Content-driven growth Lenny Rachitsky In 3 answers
11. Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the... Animalz Article · long read · GTM How to Create or Refine a Content Marketing Strategy Jimmy Daly In 3 answers
12. The pragmatic case for pricing so discounts are survivable instead of pretending you will hold the line: mark up by around 20... SaaStr Article · short read · GTM The Confounding Logic of Discounting Jason Lemkin In 3 answers
13. Takes the three models most companies use (flat fee, feature tiers, per seat), names how each one fails, and gives specific... Growth Unhinged Newsletter · short read · GTM Your pricing is (probably) broken: Here's how to fix it Kyle Poyar In 3 answers
14. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read · GTM How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners In 3 answers
15. Segments Indian pricing properly (metro enterprise, Tier 1 SME, Tier 2 and 3 SMB) with the discount each expects, and says the... upGrowth Article · long read · GTM Pricing and Packaging Strategy for GTM Success: Framework for SaaS Markets Amol Ghemud In 3 answers
16. Verna lists the seven things founders wrongly believe PLG means, including that it replaces sales. Reading it early saves you... Elena's Growth Scoop Newsletter · 8 min read · GTM Product-led growth is many things. But here is what it's NOT. Elena Verna In 3 answers
17. The counterweight: the POSist co-founder on what to do when your product genuinely cannot be self-serve, including pricing... SaaSBoomi Article · 12 min read · GTM AMA with Sakshi Tulsian: Growth strategies for your non-self-serve product Shweta Mishra In 3 answers
18. Product leaders from Razorpay, Byju's, Swiggy, Flipkart and ShareChat on data-driven onboarding and growth team structure.... MoEngage Article · 10 min read · GTM Product-led Growth: Learnings From #GROWTH Product Summit 2020 Pulkit Jain In 3 answers
19. A five step process for building your first PQL definition, and the advice to start in a spreadsheet with a 30 to 60 day test... Pocus Article · 15 min read · GTM The Definitive PQL Guide Part 1: How To Define and Identify Product Qualified Leads Alexa Grabell In 3 answers
20. Screen by screen through the most copied onboarding flow in software, including the empty states and Slackbot conversation, and... UserGuiding Article · 15 min read · GTM Slack: an In-depth User Onboarding Teardown Serra Alban In 3 answers
21. Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way... SaaS Capital Report · 9 min read · GTM Should Your SaaS Company Have a Channel Sales Strategy? Rob Belcher In 3 answers
22. Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it,... Partnership Leaders Article · 7 min read · GTM Dissecting the Role of Partner Manager Partnership Leaders In 3 answers
23. Video · 45 min watch · GTM How to Build a Tech Partner Program That Works Cloud Software Association In 3 answers
24. The book that named the shift from 'what should I buy' to 'who do I trust', and the best argument for pushing partner signals... Goodreads Book · 225 pages · GTM Nearbound and the Rise of the Who Economy Jared Fuller and Jill Rowley In 3 answers

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