Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Most advice assumes the network you are missing is the whole game. Lazarow flips that: founders far from the big hubs are... Harvard Business Review Article · ~12 min read · Starting Up Beyond Silicon Valley: How Startups Succeed in Unlikely Places Alex Lazarow
  2. When the conversations you want are happening in metro coffee shops you are not in, listen to the ones being recorded instead.... CIIE.CO Podcast · ~20 to 30 min per episode · Starting Up Build For Bharat Bharat Inclusion Initiative, CIIE.CO
  3. You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool · Starting Up Google Trends (Explore) Google
  4. Video · ~15 min · Starting Up Avoid These Tempting Startup Ideas (Tarpit Ideas) Dalton Caldwell and Michael Seibel
  5. Most trend advice tells you to "stay curious," which is useless on a Monday morning. Amy Webb, a working futurist, gives you an... PublicAffairs (Hachette) Book · ~336 pages · Starting Up The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream Amy Webb
  6. This one is useful because it is not one person's theory: it collects how seven working trend forecasters actually run their... In Bed With Tech (Substack) Article · ~15 min read · Starting Up Spotting trends: the tricks used by trend catchers Marie Dollé
  7. This is the India-specific version of the same lesson: a founder-led conversation about the Account Aggregator framework and... Fintech Ki Baat Podcast · ~45 min · Starting Up Deep dive into India's Account Aggregator ecosystem (Fintech Ki Baat, with the founder of SAAFE) Shreyas Jani (host), with Venkatesh Krishnamoorti (SAAFE.in)
  8. This essay explains the actual mechanism: when regulation forces incumbents to open up (for example, rules requiring banks to... Andreessen Horowitz (a16z) Essay · ~12 min read · Starting Up Every Company Will Be a Fintech Company Angela Strange
  9. This is a concrete look at products that grew straight out of what young people were already doing on campus, from Snapchat... Fortune Article · ~15 min read · Starting Up What the Founders of Facebook, Snapchat and Home Depot Have in Common Grace Donnelly, Laura Entis, Stacy Jones, Polina Marinova, Jasper Scherer
  10. This is the cleanest framing of the exact call you are making: which parts of your product are your actual reason to exist, and... Courier Article · About a 10 minute read · Starting Up The Three Things to Never Build In Your App: Authentication, Notifications, and Payments Tejas Kumthekar
  11. For a founder in India collecting money in INR, Razorpay is the default payments stack, and this is the official developer... Razorpay Tool · Reference docs, dip in as needed · Starting Up Razorpay Developer Documentation Razorpay
  12. Video · About 50 minutes · Starting Up Simple Next.js & React Authentication With Clerk Traversy Media
  13. The essay tells you to find your riskiest assumption, this template shows you how to actually surface it. It is a free,... Figma FigJam Template · Ready-to-use board · Starting Up Assumption Mapping Template (free, FigJam) Figma
  14. This gives you the precise vocabulary your question is missing: gold plating is adding polish and features nobody asked for,... projectmanagementacademy.net Article · ~8 min read · Starting Up Gold Plating vs. Scope Creep Project Management Academy
  15. This is one of the few pieces that actually answers the question you asked, which is web app or native mobile app for the very... Asper Brothers Article · about 12 minute read · Starting Up Mobile App MVP vs. Web App MVP: How to Choose the Right First Step for Your Startup Mike Jackowski
  16. This is Google's own guidance for exactly your users: budget Android phones, patchy networks, and expensive mobile data. It is... Android Developers Essay · multi-page guide · Starting Up Build for Billions Google (Android Developers)
  17. This is the canonical answer to your exact fear: you do not need both sides at scale, you need one tiny network that works.... Lenny's Newsletter Essay · about 15 min read · Starting Up The Atomic Network Andrew Chen
  18. Video · ~35 min · Starting Up All the Little Things Sandi Metz
  19. This is the canonical show for founders who chose open source as more than a license: as the way people find, try, and trust... Open Source Startup Podcast Podcast · ~40 to 60 min per episode · Starting Up Open Source Startup Podcast Robby (MTF) and Tim (Essence VC)
  20. This one grounds your expectations in real numbers (an India based team MVP lands around 15,000 to 45,000 USD versus 60,000 to... Moveo Apps Article · Starting Up MVP Development Cost in 2026: How Much Does It Cost to Build an MVP? Moveo Apps
  21. Video · Starting Up Figma Prototype Tutorial for Beginners Figma
  22. Video · Starting Up How to Enable and Use Backend Workflows in Bubble Coaching No Code Apps
  23. Video · Video · Starting Up Zapier vs Make.com vs n8n: The Ultimate Beginners Guide Automatable
  24. This is the most-cited real example of a company that shipped its MVP on no-code (Bubble) and then moved to code, told by the... Airdev Article · Starting Up Dividend Finance Scales Its No-Code Loan Platform Airdev

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