Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A long-running weekly podcast of founder and operator interviews across the DTC space, useful for hearing how other founders... Simplecast Podcast · D2C DTC POD: How The Best Brands Are Built Simplecast In 2 answers
- Pulls together multiple real examples of founder-market fit (and its absence) in one place, useful for pattern-matching your... Under30CEO Article · D2C The Ultimate Guide to Founder-Market Fit (With Examples) Under30CEO In 2 answers
- A first-hand account from a founder who built two category-defining D2C brands (furniture, then beauty) with no prior industry... Founders Factory Article · D2C MADE.com & Typology Founder Ning Li: Launching and Scaling a D2C Startup Founders Factory In 2 answers
- A roundup of multiple Indian founder-category origin stories in one place, useful for pattern-matching your own situation... Business Outreach Article · D2C Top Indian D2C Brands and Their Founders' Success Stories Business Outreach In 2 answers
- Lays five non-dilutive inventory-financing routes side by side with real effective-rate ranges (11-22%), so you can compare... cfomatrix.in Article · D2C Inventory Financing D2C India: 5 Options Compared CFO Matrix In 2 answers
- Puts GetVantage, Klub, Velocity and other Indian RBF players side by side, which is exactly the comparison a founder needs... yourstory.com Article · D2C 5 Revenue-Based Financing Platforms Enabling Early-Stage Startups YourStory In 2 answers
- The product page for the RBF platform Indian D2C and ecommerce brands actually use, funding up to ₹4 crore with a 5-10% revenue... dashboard.velocity.in Tool · D2C Velocity - India's Largest Revenue Based Financing Platform Velocity In 2 answers
- An independent-feeling review of GetVantage's eligibility bar (12 months revenue, $6,000+ MRR, 40% online payments) and how it... ecaplabs.com Article · D2C Ultimate GetVantage Review (Plus Alternatives) ECL In 2 answers
- The cleanest side-by-side of what you actually keep and what you actually get with each path - ownership percentage, speed of... rho.co Article · D2C Startup Funding Guide: Bootstrapping vs VC Explained Rho In 2 answers
- A banker's-eye view of what disciplined, revenue-first bootstrapping actually looks like operationally, from a firm that has... svb.com Article · D2C Startup Bootstrapping: Putting Revenue Before Fundraising SVB In 2 answers
- A practical, India-specific walkthrough of the actual mechanics, routing, SWIFT, FIRC, written by a company built specifically... skydo.com Article · D2C How to Receive International Payments in India Skydo In 2 answers
- A payments-infrastructure company's overview of how cross-border payments actually clear in India, useful background for... worldline.com Article · D2C Cross Border Payments in India Worldline India In 2 answers
- A focused explainer specifically on the RBI/FEMA regulatory framework (purpose codes, reporting) that most payment-platform... crossglobepay.com Article · D2C Cross-Border Payment Regulations in India, What Businesses Need to Know CrossGlobePay In 2 answers
- Razorpay's own guide, written as an Indian payment aggregator now licensed for cross-border transactions, covers the practical... razorpay.com Article · D2C B2B Cross-Border Payments: The Complete 2026 Guide for Indian Businesses Razorpay In 2 answers
- Free, official, and the source of truth for Google's own terminology and mechanics, start here before an agency's sales deck... Skillshop Course · D2C Free Google Ads Training for Every Kind of Advertiser (Skillshop) Google In 2 answers
- The canonical explanation of what PMax actually optimises (bidding, budget, audiences, creatives, attribution) straight from... Google Ads Help Article · D2C About Performance Max Campaigns Google In 2 answers
- A thorough current reference covering setup through optimisation, useful as a single bookmark to return to as your PMax account... Dataslayer Article · D2C Google Ads Performance Max: Complete Guide 2025 Dataslayer In 2 answers
- Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running... Smarter Ecommerce Article · D2C How to Run Google Shopping Alongside Performance Max in 2026 Smarter Ecommerce In 2 answers
- A comprehensive, current Shopping ads reference with real emphasis on feed quality as the foundation, the right depth for a... Vizion Interactive Article · D2C The Ultimate Guide to Google Shopping Ads in 2026 Vizion Interactive In 2 answers
- A concrete, numbers-backed case study of what actually moved a PMax account's revenue, useful as a sanity check against vague... Go Inflow Article · D2C eCommerce Performance Max Case Study: 76.3% Increase in Revenue Go Inflow In 2 answers
- Written specifically for ecommerce sellers and D2C brands rather than generic MSME audiences, so it addresses the exact... kanakkupillai.com Article · D2C MSME Registration for E-commerce Sellers & D2C Brands Kanakkupillai In 2 answers
- A fintech's step-by-step walkthrough of the actual Udyam registration process and certificate download, useful as the practical... cashfree.com Article · D2C MSME Registration: Eligibility, Process, Documents & Certificate Download Guide (2026) Cashfree In 2 answers
- A cross-border payments platform's comprehensive list of every major Indian export promotion scheme in one place - RoDTEP,... skydo.com Article · D2C Export Promotion Schemes in India: Full List (2026) Skydo In 2 answers
- A tax advisory firm's technical read on export incentives, useful once you're past the beginner explainers and want the... rsm.global Article · D2C Export Incentives in India: RoDTEP Scheme, EPCG & More RSM India In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →