Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. You cannot fix what you never feel, and most of us build on fast laptops and office wifi. This is the official doc for... Chrome for Developers Tool · Reference doc, ~10 min to try · Starting Up Throttling (Network and CPU) in Chrome DevTools Chrome DevTools team, Google
2. Julie Zhuo ran design at Facebook, and here she draws the exact line this question is about: the bar for something you ship to... The Year of the Looking Glass (Medium) Essay · About a 10 minute read · Starting Up Building Products Julie Zhuo
3. Andy Budd is a designer turned VC, and this show is built around the precise question of what design is worth before you have... The Design VC (Apple Podcasts) Podcast · Episodes run roughly 45 to 60 minutes · Starting Up The Design VC Andy Budd
4. Nielsen Norman Group is the closest thing to a standard reference in usability, and this piece is a clean, specific checklist... Nielsen Norman Group Article · Starting Up Error-Message Guidelines Tim Neusesser and Evan Sunwall (Nielsen Norman Group)
5. This is the plain, research backed baseline for the whole question: it draws the line between translating an interface and... Nielsen Norman Group Article · About a 12 minute read · Starting Up Modify Your Design for Global Audiences: Crosscultural UX Design Feifei Liu
6. Video · About 40 minutes · Starting Up Challenges and learnings of building for the next billion users (Google I/O '18) Google (Next Billion Users team: Nithya Sambasivan, Josh Woodward and colleagues)
7. This is the reference founders reach for when a dashboard has turned into a wall of numbers nobody reads. Few grounds every... Analytics Press / Amazon Book · ~250 pages · Starting Up Information Dashboard Design: Displaying Data for At-a-Glance Monitoring Stephen Few
8. When half your revenue comes from one customer's custom asks, the real risk is not the roadmap slipping, it is quietly becoming... Startup Folsom Article · Starting Up Service as a Software: The Startup Trap That Looks Like SaaS but Scales Like Consulting Rich Foreman
9. This is the tool most teams reach for when they want a public roadmap that customers can actually vote on, not just a static... canny.io Tool · Starting Up Canny: Public Roadmap Canny
10. This tackles the exact question head-on: should you expose the roadmap at all, and what do you actually risk. It is honest... canny.io Essay · Starting Up Should You Have a Public Product Roadmap? Eric Hoppe
11. Pieter Levels has shipped 70-plus projects entirely solo, so this is a candid, lived account of staying in motion while wearing... Indie Hackers Podcast (levels.io) Podcast · ~2 hour interview (two parts) · Starting Up Money, happiness and productivity as a solo founder (Pieter Levels) Courtland Allen and Pieter Levels
12. If you plan to register in India, a free handle and a free domain still will not save you if the name is already a registered... mca.gov.in Tool · Starting Up Check Company/LLP Name on the MCA portal Ministry of Corporate Affairs, Government of India
13. This is a plain, ordered walkthrough of the same sweep a careful founder runs: a quick web search, domain availability, social... godaddy.com Article · Starting Up How to check if a business name is taken GoDaddy
14. Watkins runs a naming firm and gives you an actual framework instead of vibes: her SMILE test (a good name is Suggestive,... Berrett-Koehler / Penguin Random House Book · Short book, around 190 pages · Starting Up Hello, My Name Is Awesome: How to Create Brand Names That Stick Alexandra Watkins
15. This is the clearest plain-language explainer of the specific downside you are weighing: a descriptive name (think Kentucky... Fabrik Brands (branding agency blog) Article · Medium read, roughly 8 to 10 minutes · Starting Up What are descriptive brand names? The pros and cons of descriptive naming Fabrik Brands
16. This is the closest thing to a straight answer for your exact situation: the owner named a big number, now what. It walks... Entrepreneur Article · Starting Up How to Negotiate the Price of a Pricey Premium Domain James Parsons
17. When you want to make an offer on a domain someone already owns, do it on a real marketplace with escrow, not over a random... Afternic Tool · Starting Up Afternic (GoDaddy domain marketplace) Afternic (GoDaddy)
18. Before you overpay for the perfect .com, this shows the workaround thousands of funded startups actually used: add a small word... buycompanyname.com Essay · Starting Up Startup Naming Trends: Prefixes, Suffixes, Length and Word Count Dionysios Alexopoulos
19. Most naming advice stops at opinions, this one runs an actual experiment. Justin Wilcox walks through testing name candidates... Customer Development Labs Article · ~12 min read · Starting Up How to (Scientifically) Pick the Best Domain Name Justin Wilcox
20. When you want fast reactions from strangers who match your audience, PickFu is the cheap, no-setup way to do it. You upload 2... PickFu Tool · Poll results in a few hours · Starting Up How to test your brand name with PickFu PickFu
21. Alexandra Watkins wrote the book on naming, and here she explains in plain terms why a name that people have to stop and spell... Ebaqdesign / On Branding Podcast Video · ~50 min interview · Starting Up How To Create Brand Names with Alexandra Watkins (On Branding Podcast) Arek Dvornechuck (host), Alexandra Watkins (guest)
22. This is the plain checklist most first-time founders actually need: the ten errors that quietly hurt a name, from being too... Strikingly Article · ~10 min read · Starting Up Startup Names: Top 10 Mistakes to Avoid Strikingly
23. Nothing makes the cultural-check lesson stick like real names that backfired, and this piece walks through documented ones... 11 Points Essay · ~8 min read · Starting Up 11 Brand Names That Don't Translate Well in Foreign Languages Sam Greenspan
24. Video · video · Starting Up How to name your startup: David Placek, named Vercel, Azure and BlackBerry Scaling DevTools

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