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2 resources from Kellblog we point people to, and the questions each answers.

✍️ Essay

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Why we picked it Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way public ones do. The slides are the reference deck for this debate.

Churn is Dead, Long Live Net Dollar Retention

From Kellblog by Dave Kellogg 10 min read plus slides

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Answers Should my CSMs carry a quota? What is the difference between gross retention and net retention, and which one should I watch? Who should own expansion: sales, customer success, or a dedicated team? What NRR should a genuinely best-in-class company target in my segment?

📄 Article

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Why we picked it A former SaaS CEO showing exactly which metrics belong on which slide, in trailing nine quarter format. This is the closest thing to a standard board package and you can copy it as is.

The First Three Slides of a SaaS Board Deck, with Company Key Metrics

From Kellblog by Dave Kellogg 14 min read

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Answers What should I actually put in front of the board every quarter, and in what shape?

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