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Doing the work

I am the first AE and my founder still runs half the deals. How do we split it?

Split by stage, not by account, at least at first. The founder stays on the parts only they can do, the vision framing, the pricing exception, the reference call with another founder, and you own everything before and after. Then move one stage at a time from them to you, and only after you have won two deals in that stage without them. Write down which deals the founder is allowed to be pulled into, because otherwise every hard deal escalates and you never build the muscle. And put it in your comp: if the founder closes it, you still get paid, or you will quietly stop bringing them in.

Go deeper

3 resources, 3 link-checked.

📄 Article
✓ Link checked Free Intermediate

Stripe's Chief Business Officer on building a written sales operating model (leads, conversion, deal size, win rate, cycle) so you can diagnose whether a miss is the rep or the model. The missing step in most handoffs.

How to train and measure your startup's early sales hires

From SignalFire by Sadasia McCutchen with Jeanne DeWitt Grosser 14 min read

  • Building a working outbound capability takes a minimum of two years, and the median SaaS startup needs 33 months to reach 1M ARR.
  • A rep averages about 4.4 real customer conversations a day, so plan pipeline math off that.
  • Stripe paid early sellers higher equity with lower bonus and OTE, against a shared team quota.
  • The bar for product depth: a PM or engineer should need 10 minutes to notice the person is not on the product team.
  • Early sales hires are part revenue and part R&D, so treat them as a product insight channel.
Open signalfire.com
📖 Book
✓ Link checked Free Intermediate

Names the two ways founders get the timing wrong, scaling too early and scaling too late, and walks the progression from founder selling to pods to a real team. Useful precisely when you are deciding whether it is time.

Founding Sales, Chapter 10: Early Sales Management and Scaling Concepts

From Founding Sales by Peter Kazanjy 35 min read

  • A good B2B win rate is 15 to 30 percent, and hitting it is the signal you can add reps.
  • Sales cost should stay at 20 to 25 percent of the revenue closed; a 100K rep needs to bring in about 500K.
  • A dedicated sales ops hire pays for itself around 10 reps, adding roughly 50K in bookings per rep.
  • Metrics-driven management moves manager ratios from 1 per 5 reps to 1 per 8, cutting cost of sales by about 40 percent.
  • Baseline SDR output is about 10 new qualified meetings a week.
Open foundingsales.com

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How hiring and ramping gtm people reads from a different seat.

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