Build pipeline

Outbound that works

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen RevOps Sales leader Agency or consultant

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I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? Distance is not your problem, credibility is. A US buyer who has never heard of you needs a reason to believe you understand their world, so lead w... Breaking into GTM 4 resources → My cold calls die in the first ten seconds. What do I actually say when they pick up? Stop asking whether you caught them at a bad time, because it hands them an exit and Gong's data across hundreds of millions of calls shows it cuts... Doing the work 4 resources → Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like? Zuora's CIO puts it plainly: roughly eighty percent of the startups he ends up evaluating were discovered through outbound channels, whether that i... How the best do it 4 resources → Is LinkedIn a real outbound channel or just noise? Should I be using it alongside cold email? LinkedIn is real, but it is rarely the channel that books the meeting on its own. In Cognism's 2026 data across roughly 450,000 calls, phone was 57... Breaking into GTM 4 resources → One email is not a sequence. How many follow-ups, how far apart, and what should go in each one? Four to seven touches over two to three weeks is the honest range: fewer and you quit before they noticed you, more and you are just annoying peopl... Doing the work 3 resources → My champion went quiet and the deal stalled. How do I multithread an account without going over their head? A deal riding on one person is not a deal, it is a favour. Gong's data is blunt about this: winning deals average around eight contacts on email ve... Doing the work 4 resources → Who should I actually learn cold outbound from, and what do the very best do differently on a call? Three names cover most of it. Armand Farrokh and Nick Cegelski of 30 Minutes to President's Club teach a context-first opener, a problem propositio... How the best do it 4 resources →
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