Build pipeline

Outbound that works

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen RevOps Sales leader Agency or consultant

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How do I build a target list that is worth working instead of scraping ten thousand random companies? A list is a hypothesis about who has your problem badly enough to pay, so write the hypothesis down before you open any tool. Start from the accoun... Doing the work 4 resources → When do I hire SDRs, and how many AEs can one SDR feed? Hire SDRs after you can point at a message and a segment that reliably produce meetings, not before. If a founder or AE cannot book meetings from c... Leading a GTM team 4 resources → Should my outbound team sit in India while my buyers are in the US? Yes for most of the funnel, and this is a genuine structural advantage rather than a compromise. Indian SaaS companies have built pipeline into the... Leading a GTM team 5 resources → What are the best outbound teams doing in 2026 that the rest of us are not? They treat outbound as an engineering problem, not a headcount problem. The best teams have someone technical sitting inside GTM (the GTM engineer ... How the best do it 4 resources → We handed outbound to AI and reply rates fell. Where does AI actually help, and where does it backfire? AI is very good at the research and routing underneath outbound and quite bad at being the voice of it. Use it to find accounts, watch for triggers... Leading a GTM team 4 resources → We are going from two reps to ten. How do I scale outbound without it turning into spam? What worked at two reps was judgement, and judgement does not copy. Before you hire, write down the target account definition, the three triggers t... Leading a GTM team 3 resources → Signal-based selling replaced spray and pray. What does the best version of it actually look like? The best teams have stopped asking who is on the list and started asking what just changed. They wire product usage, hiring data, funding news, tec... How the best do it 4 resources →
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