91 people
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging
He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel.
Writes MKT1, the reference on how an early B2B startup should actually build marketing
She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.
SaaS marketing operator turned founder who co-hosts a podcast on marketing Indian SaaS to the world
He has run marketing inside Zoho and Freshworks and now sells into a narrow, opinionated category, and the Marketing Nation episodes he hosts pull that same specificity out of other Indian SaaS marketers on channels, ABM and demand generation.
B2B positioning consultant who rewrites startup homepages in public
He shows the work: real homepages, before and after, with the reasoning for every headline change spelled out. If you cannot explain who your product is for and what it replaces, his teardowns are the fastest way to find the hole.
Messaging specialist who teaches B2B tech companies to write like humans instead of like vendors
She is the antidote to feature list copy: her frameworks force you to name the buyer's problem in plain words before you name your product. Useful when your positioning is right but every sentence on the site still reads like a spec sheet.
Category design godfather: co-author of Play Bigger and host of Lochhead on Marketing
He makes the case that the biggest GTM lever is not out-competing rivals in a known category but defining a new one and teaching the market its language. His frame it, name it, claim it sequence is the practical version of that, and he is blunt about when a company has no business attempting it.
Built Exit Five into one of the largest paid communities for B2B marketers
He is the clearest working example of building a company on an audience rather than a paid funnel, and he narrates the mechanics openly. Useful if you want to see how B2B brand, founder-led content and community actually convert.
Content distribution over content production: create once, distribute forever
He is specific about what to do after you publish: repurposing frameworks, channel-by-channel distribution, and how SEO and social compound together. Good antidote if your content plan is a publishing calendar and nothing else.
Ran the SEO and content engine that made Ahrefs a category default
He documents a rare thing: a software company that grew mostly on search and education rather than paid acquisition or a sales team, and he shows the numbers behind it. Useful on keyword strategy, content that maps to product, and why most SEO advice does not survive contact with data.
Built Gong's brand and the revenue intelligence category around it
He explains, with the receipts from one company, how a distinctive brand voice and a named category do work that performance marketing cannot. Read him for the argument that memorable beats measurable in B2B, and for how to sell that internally.
Audience research over funnel metrics: where your buyers actually pay attention
He is unusually willing to publish numbers that undercut the standard playbook, including his own company's. Read him for how to find where a specific audience already spends attention, and for a sober view of what attribution can and cannot tell you.
Tests B2B messaging on real buyers instead of arguing about it internally
He supplies the missing evidence layer under positioning work: what your target buyer actually takes away from your copy, gathered from people in the role rather than from a workshop. His podcast teardowns are a compact study of differentiation in saturated markets.
The people who actually do this
GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.
Showing 12 of 91. Clear filters
Kyle Poyar
Emily Kramer
Arvind Parthiban
Anthony Pierri
Emma Stratton
Christopher Lochhead
Dave Gerhardt
Ross Simmonds
Tim Soulo
Udi Ledergor
Rand Fishkin
Peep Laja
How this list works
Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.
We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.
Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.
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