91 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

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Ashwin Ramasamy Moative

Wrote the outbound prospecting playbook he used to build pipeline for two India-based B2B companies selling to the US He is one of the few India-based operators who has documented an outbound channel end to end, from list building to sequencing, rather than posting tactics in isolation. His writing is unusually candid about what did not work and why a channel that prints pipeline at one company dies at the next. OutboundICPSales process

Prakhar Jain The Sales Surgeon · Bengaluru

eChai

Employee number one at Whatfix who sold India to US enterprise for twelve years and now writes about why that motion breaks Almost nobody with a real India-to-US enterprise track record writes the mechanics down in public, and that is explicitly why he says he does it. His posts are about the unglamorous middle of a deal: multi-threading into a Fortune 1000 account from a different time zone, and what actually breaks when an India-based team tries to run a US enterprise cycle. Enterprise salesOutboundGTM hiring

Rahul Wadhwa School of SDR · Bengaluru

Trains Indian SDRs for a living and hosts a podcast on sales development, after leading it at Whatfix, Chargebee and Salesken He is the clearest India-based source on the entry-level end of GTM: what a first SDR job actually asks of you, how a cohort of reps is ramped, and where prospecting fails. The podcast is worth it for the specifics of running outbound out of India into global markets rather than generic prospecting advice. OutboundGTM hiringSales process

Srivaradha Vanamamalai Sales Tantra · Chennai

Publishes weekly outbound teardowns pulled from the live accounts he runs for Indian B2B teams selling globally The newsletter is drawn from accounts he is currently running, so the plays are dated and specific rather than evergreen advice. He is one of the few people writing about cold calling and cold email as an India-based rep dialling into US and global buyers, including the accent, timing and objection realities that come with it. OutboundICPSales process

Tulika Panda Kick SaaS · Delhi-NCR

Built Kick SaaS, a community and event series for Indian SaaS sales people rather than for founders Almost every India SaaS community is built for founders and investors, and hers is built for the people carrying the bag. The Kick SaaS sessions and recordings are one of the few places where Indian SaaS reps and sales managers, not CEOs, set the agenda. CommunityOutboundGTM hiring

Ankit Oberoi AdPushup · Delhi-NCR

Bootstrapped a Delhi martech company and speaks publicly about running account based marketing as a small team His ABM episode is a rare account of running named-account marketing without an enterprise budget: how AdPushup picked its target list and what it did instead of broad inbound. Useful if you sell to a few hundred companies rather than a mass market. OutboundICPInbound & content

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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