Brand, Web & Presence
Copywriting & messaging
Say what it is in words a customer would use.
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I keep getting told my copy sounds like a translation. How do I write English marketing copy that reads natural when English isn't my first language?
Write the way you'd explain it to a friend over chai, then transcribe that, most "translation-y" copy comes from writing formally instead of conver...
When should I write copy in Hindi or a regional language versus English for an Indian consumer product, and how do I get the tone right?
Match the language your customer thinks and shops in, not the one that looks polished in a deck, for most mass-market Indian consumer products that...