Brand, Web & Presence
Copywriting & messaging
Say what it is in words a customer would use.
How do I write copy that explains what my product does clearly?
Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ...
How do I write a headline / value proposition that grabs attention?
A great headline states the specific outcome for a specific person, clear beats catchy. Julian Shapiro's advice: make the header fully descriptive ...
How do I find the exact words my customers use to describe their problem?
Mine their language directly, sales calls, support tickets, reviews of competitors, Reddit and community threads. Then feed their phrases back into...