Brand, Web & Presence

Copywriting & messaging

Say what it is in words a customer would use.

Level All Beginner Intermediate
Who's asking Everyone Builder Launcher Grower Student Founder Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Repeat Founder
How do I write copy that explains what my product does clearly? Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ... Beginner 2 resources → How do I structure a message so customers care (story / framework)? Make the customer the hero and your product the guide that helps them win, that's the StoryBrand framework in one line. Frame it as: they have a pr... Intermediate 2 resources → How do I learn copywriting quickly without a marketing background? Study before/after rewrites of real landing pages, you learn faster from watching a pro fix bad copy than from theory. Harry Dry's Marketing Exampl... Beginner 2 resources →