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Brand, web & content

Copywriting & messaging

Say what it is in words a customer would use.

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How do I write copy that explains what my product does clearly? Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, ... Beginner 2 resources → What are the rules of good marketing copy? Harry Dry's three: make it visual (words people can picture), make it falsifiable (specific claims a competitor couldn't copy-paste), and make it u... Beginner 2 resources → How do I learn copywriting quickly without a marketing background? Study before/after rewrites of real landing pages, you learn faster from watching a pro fix bad copy than from theory. Harry Dry's Marketing Exampl... Beginner 2 resources → My product is genuinely technical, but every copywriting guide says to avoid jargon. How do I sound credible to expert buyers without dumbing it down? Jargon is fine when your reader uses that exact word themselves, it is a problem only when you use it to sound smart instead of to be understood. F... Advanced 2 resources → How much of my copywriting can I hand to ChatGPT, and where does AI-written copy consistently fall flat? Use AI for first drafts, variations, and breaking blank-page paralysis, but never ship its default voice, it defaults to generic, hedge-everything,... Beginner 2 resources → How do I write microcopy for buttons, empty states, and error messages so the product feels friendly instead of robotic? Microcopy is where personality actually lives, so replace "Submit" and "An error occurred" with words that tell the user what just happened and wha... Intermediate 3 resources → How do I actually test whether one version of my copy works better than another when I only have a few hundred visitors a month? At low traffic, formal A/B tests almost never reach significance, so lean on qualitative signals instead: five-second tests, watching people read i... Advanced 2 resources →
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