First Customers (GTM)

Distribution & channel strategy

The channel is the strategy.

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I have zero marketing budget. What distribution can I actually do for free? Free distribution is not really free, it costs your time and often your face. The honest options for a broke founder are: showing up in communities... Beginner 3 resources → Should I build an audience first and then a product, or the other way around? If you can build an audience first, it is one of the biggest unfair advantages a solo founder can have, because launch day is no longer a cold star... Intermediate 3 resources → Is SEO still worth it for a new startup, or is it too slow and too late? SEO is slow, compounding, and still very much alive, but it is the wrong first channel if you need customers this quarter. It pays off for founders... Intermediate 3 resources → I'm a technical founder who hates selling. Can I distribute without doing sales? You can lean toward channels that fit an introvert (content, product-led growth, community, SEO) instead of cold calling, and many great technical ... Intermediate 3 resources → Should I launch on Product Hunt, and does it even matter for an Indian startup? Product Hunt can give a real spike of early adopters, feedback, and a few backlinks, but it mostly reaches a Western, product-savvy crowd, so if yo... Intermediate 3 resources →