First Customers (GTM)
Distribution & channel strategy
The channel is the strategy.
How do I figure out which distribution channel is right for my startup?
Run experiments, don't guess. Use the Bullseye framework from 'Traction': brainstorm across all ~19 channels, pick 3 promising ones to cheaply test...
Why does everyone say 'distribution is more important than product'?
Because a great product nobody can find dies quietly, while an average product with a strong channel wins the market. Most founders overspend on bu...