Everything from

steveblank.com

2 resources from steveblank.com we point founders to, and the questions each answers.

📖 Book
Paid Advanced

The Four Steps to the Epiphany: Successful Strategies for Products that Win

From steveblank.com by Steve Blank ~370 pages

Why we picked it

The foundational text of customer development, 'get out of the building' started here and became the backbone of the Lean Startup. Steve Blank's own site is the primary source.

  • The biggest risk isn't building wrong tech, it's building something nobody wants
  • Customer discovery: test your hypotheses with real customers before scaling
  • Separate customer development from product development as parallel processes
  • Search for a repeatable business model before you try to execute one
Open steveblank.com →
Answers How do I talk to customers without them just telling me what I want to hear? Where do I find people to interview when I have zero audience?
📄 Article
Free Intermediate

Perfection by Subtraction, The Minimum Feature Set

From steveblank.com by Steve Blank ~8 min read

Why we picked it

The customer-development originator's clearest statement on scoping the minimum feature set to reach your earliest believers. The sharpest antidote to feature creep in v1.

  • Ship the smallest set your earlyvangelists will actually pay for.
  • Extra features before fit are engineering waste.
  • The MVP is a Customer Development tactic, get it into users' hands fast.
Open steveblank.com →
Answers How do I decide which features to cut from v1? Should I build an MVP at all, or can I validate without one? What's the difference between an MVP and just a cheap, half-finished product?