Building the Product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
How do I decide what to build next?
Prioritize outcomes, not output, and use a simple scoring frame like RICE, Reach x Impact x Confidence, divided by Effort, to compare ideas honestl...
How often should an early-stage startup ship?
Ship weekly, at least, cadence is a competitive advantage because faster loops mean faster learning. You haven't really started until you launch, a...
How do I build a roadmap without over-planning?
Work in short fixed cycles with variable scope, Basecamp's Shape Up runs on six-week bets, not a rigid multi-quarter Gantt chart. Make a few bets y...
How do I keep talking to users while I'm heads-down building?
Make discovery continuous, not a one-time phase: interview a customer or two every single week, even in a build sprint. Teresa Torres's opportunity...
How do product teams keep a consistent shipping rhythm as they grow?
Separate your planning cadence from your execution cadence and lean on async updates instead of endless meetings. A predictable operating rhythm, w...
How do I say no to feature requests without losing customers?
Anchor every 'no' to the outcome you're chasing and the customers you're building for, most requests are solutions in disguise, so dig for the unde...