Build the product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
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How often should an early-stage startup ship?
Ship weekly, at least, cadence is a competitive advantage because faster loops mean faster learning. You haven't really started until you launch, a...
We ship fast but our codebase is turning into a mess. How much should a two-person startup care about tech debt?
Some tech debt is the correct price of learning fast, and paying it all down early is a way to avoid talking to users. As a starting point: take on...
How do I stop myself from adding features nobody asked for just because I enjoy building?
Building is a genuine addiction for technical founders, and it feels like progress while quietly avoiding the harder work of getting users. As a st...
How should our shipping process change once we hire our first engineer and it is no longer just me pushing to production?
The first hire is where 'push to prod whenever' has to become a light process, but founders overcorrect into heavy ceremony that kills the speed th...
How do I keep shipping weekly when I am building solo and constantly interrupted by support, sales, and admin?
Solo, weekly shipping dies not from lack of ideas but from context-switching, so the real fight is protecting maker time from everything else. As a...
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