Building the Product
Shipping, iterating & roadmap
Ship weekly, learn constantly, prioritise ruthlessly.
How do I build a roadmap without over-planning?
Work in short fixed cycles with variable scope, Basecamp's Shape Up runs on six-week bets, not a rigid multi-quarter Gantt chart. Make a few bets y...
How do product teams keep a consistent shipping rhythm as they grow?
Separate your planning cadence from your execution cadence and lean on async updates instead of endless meetings. A predictable operating rhythm, w...