Microsoft Clarity, for almost every website: it is free forever with no limit on traffic, and gives you heatmaps, session recordings and AI summaries of what visitors did. Pay for something else only for what Clarity lacks. Hotjar, now sold by Contentsquare, has a free plan and a paid tier from $39 a month billed yearly with 13 months of data and journey analysis. PostHog suits a software product: its free allowance renews every month with 1M events and 5K recordings, so heatmaps sit beside your product analytics. Mouseflow's free plan records 500 sessions a month, and Lucky Orange starts at $32 a month paid annually with live chat included. Filter every heatmap to phones, since that is where most Indian visitors are. Rule: install Clarity today, watch twenty recordings, and pay for Hotjar or Mouseflow only when you need surveys, funnels or longer history.
If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You drop in one script and get session recordings plus heatmaps: where people click, where they scroll, where they get stuck and quietly leave. It is free forever with no traffic limits, so it fits a solo founder who wants signal without adding a weekly meeting to the calendar.
Hotjar's pricing page now lives on Contentsquare, which owns it. It shows a free plan and a paid tier with zone-based heatmaps, journeys and 13 months of data from $39 a month billed yearly.
Mouseflow records sessions and draws click, scroll and geo heatmaps. Its free plan covers 1 website and 500 sessions a month; Essential is 25 a month billed annually for 5,000 sessions.
Lucky Orange bundles heatmaps, recordings and live chat on every plan. Build is $32 a month paid annually for up to 3,500 monthly sessions, with a 7-day free trial.
