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How do I test whether people will actually pay, not just say they like it?
Liking and paying are two different signals, and only one funds a company. The cleanest test is to ask for money before you have a product: take a ...
What is a concierge or Wizard of Oz MVP and when should I use one?
A concierge MVP means you deliver the service by hand, personally, for your first few users, while they think it's a product. It's the fastest way ...
How do I run a customer interview without leading them to the answer I want?
The whole game is to talk about their past, not your future. Ask what they did last time the problem came up, how much it cost them, and what they ...