Find & validate your idea
Validating your idea
Get evidence before you write code.
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How do I run a landing-page / 'fake-door' test?
Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t...
How do I know if I've found product-market fit?
You can feel it (customers pull the product out of your hands, word of mouth spreads) and now you can measure it: survey users with 'how would you ...
When should I pivot vs. persevere?
Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter...
How is validating a B2B idea different from validating a consumer app?
In B2B, one signed pilot from a real buyer tells you more than a thousand consumer signups, because the buyer has budget, a problem worth money, an...
Can I validate a marketplace idea before I have supply or demand?
Marketplaces have a chicken-and-egg problem, so validate one side at a time by manually being the other side. Pick the harder side to get (usually ...
Is a waitlist with a lot of signups actual proof of demand?
A signup is a click, and clicks are cheap, so a big waitlist is a weak signal on its own. It becomes meaningful when you add friction that costs th...
How do I validate demand in India when people love a free product but won't pay for it?
Free love is not demand, and India will happily consume anything at zero rupees, so bake a price into the test from day one. Run a small paid pilot...
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