Find & validate your idea

Validating your idea

Get evidence before you write code.

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How do I run a landing-page / 'fake-door' test? Put up a simple page that describes the offer as if it's real, drive a bit of targeted traffic to it, and measure whether people take a costly-to-t... Intermediate 18 resources → How do I know if I've found product-market fit? You can feel it (customers pull the product out of your hands, word of mouth spreads) and now you can measure it: survey users with 'how would you ... Intermediate 19 resources → When should I pivot vs. persevere? Decide on evidence, on a schedule, not on a bad week. If repeated experiments aren't moving your key learning metric toward fit despite honest iter... Intermediate 19 resources → How is validating a B2B idea different from validating a consumer app? In B2B, one signed pilot from a real buyer tells you more than a thousand consumer signups, because the buyer has budget, a problem worth money, an... Intermediate 19 resources → Can I validate a marketplace idea before I have supply or demand? Marketplaces have a chicken-and-egg problem, so validate one side at a time by manually being the other side. Pick the harder side to get (usually ... Advanced 19 resources → Is a waitlist with a lot of signups actual proof of demand? A signup is a click, and clicks are cheap, so a big waitlist is a weak signal on its own. It becomes meaningful when you add friction that costs th... Intermediate 20 resources → How do I validate demand in India when people love a free product but won't pay for it? Free love is not demand, and India will happily consume anything at zero rupees, so bake a price into the test from day one. Run a small paid pilot... Advanced 18 resources →

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