Startup Videos
The launch videos, explainers, founder stories, pitches, ads, and keynotes founders study before making their own. Browse by what a video is for, then narrow to your industry.
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Bill Gates 2007 Harvard Commencement Address
The dropout returns: Gates on pointing technology and wealth at the world deepest inequities.
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Drew Houston 2013 MIT Commencement Address
The tennis ball, the circle, and the 30,000 days: Dropbox founder on obsession, the people around you, and time.
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Elon Musk 2012 Caltech Commencement Address
On working incredibly hard, reasoning from first principles, and taking big risks while you are young.
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Jeff Bezos 2010 Princeton Commencement Address
The gifts versus choices speech: cleverness is a gift, kindness is a choice, and in the end you are your choices.
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Jensen Huang 2023 NTU Commencement Address
Run, do not walk. Huang on seizing the AI moment and choosing to be the hunter rather than the prey.
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Jensen Huang 2024 Caltech Commencement Address
On pain, resilience, and betting on yourself, from the CEO who turned NVIDIA into the engine of the AI era.
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Mark Zuckerberg 2017 Harvard Commencement Address
On building a world where every single person has a sense of purpose, from Facebook founder.
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N. R. Narayana Murthy Convocation Address, IISER Kolkata
Infosys founder on values, hard work, and building lasting institutions in India, to a hall of young scientists.
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Sheryl Sandberg 2016 UC Berkeley Commencement Address
Written weeks after her husband sudden death: resilience, gratitude, and finding meaning after loss.
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Tim Cook 2017 MIT Commencement Address
The fear should not be machines that think like people, but people who think like machines. Tim Cook on tech and humanity.
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Introducing Pocket: Take Notes in the Real World
A hardware launch that leads with the job to be done, take notes in the real world, and lets 160,000 shipped devices carry the credibility.
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Amul's Best Ads Collection: The Taste of India
Iconic butter brand's legendary advertising campaigns spanning decades of pop culture
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Hero MotoCorp: Hum Mein Hai Hero (With A.R. Rahman)
Iconic Indian motorcycle brand campaign with A.R. Rahman's memorable jingle
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Raymond: The Complete Man - Son in Law (Classic Ad)
Decades-long Complete Man campaign that defined sophistication for Indian audiences
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Cognition AI just introduced Devin, the most capable autonomous coding agent
First AI software engineer autonomously solving real tasks
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Oatly Wow, No Cow Full Version
Oatly brand film showcasing direct-to-consumer excellence and authentic storytelling
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Patagonia Films: The Meaningless Pursuit of Snow
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
Ad / brand film1 founder recommends
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Patagonia Films: The Monster in Our Closet
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
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Patagonia: Mile for Mile
Patagonia brand film showcasing direct-to-consumer excellence and authentic storytelling
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Purple Mattress & Humpty Dumpty
Purple brand film showcasing direct-to-consumer excellence and authentic storytelling
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Purple Mattress Commercial Full Version
Purple brand film showcasing direct-to-consumer excellence and authentic storytelling
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Fevicol Ads - Saas Bahu | Classic Ads | Indian Ads Company
Strong bond moments through creative storytelling
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Fevicol Ads- Sofa 60 years | Fevicol New Ad | Classic Ad | Indian Ads Company
Strong bond moments through creative storytelling
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Funny videos : Vodafone ZooZoo Ads - Internet Volume 1
Quirky Zoozoo characters showcase telecom services
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Hutch - Pug - Wherever you go our network follows (2004) - India
Lovable pug travels, iconic network coverage
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Reunion - A Google India advertisement for Google Search
Emotional reunion through search and family
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Surf Excel Daag Acche Hain TV Ad Video | Happy Holi | Best Hindi Advertisement | Jaideep Ahlawat
Celebrating the joy of learning through play
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Surf excel: Daag Achhe Hain - #HaarKoHarao | 30 SEC | Hindi
Celebrating the joy of learning through play
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Vodafone India Magic Box TV Commercial, featuring the ZooZoos!
Quirky Zoozoo characters showcase telecom services
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1X Launches NEO, the Robot That Redefines Life at Home
First consumer-ready humanoid home robot at $20k price
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Atlas Has Left the Lab! In-Person Demo of Boston Dynamics Humanoid
First public demo at CES 2026 showing full autonomy
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Atlas robot shows off full autonomy in latest Boston Dynamics demo
Humanoid operates without human supervision or teleoperation
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Indian Space Startup Agnikul Cosmos Launches First Rocket From Private Launch Pad | Agnibaan SOrTeD
First single-piece 3D-printed rocket engine in actual flight
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Skyroot's Vikram I Rocket Unveil | Launch Animation MAX-Q Inauguration
India first private rocket orbital launch vehicle revealed
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Tesla Demonstrates Optimus Robot Capabilities
First Optimus reveal at We Robot event from Elon Musk
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Bonnie & Clyde Made possible by Hosts
Romantic travel narrative; user-generated content authenticity; cinematic scope
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Forever Young Made possible by Hosts
Authentic host-centric narrative; real travel photography storytelling
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In Doers We Trust Challenging Dreamers
Entrepreneurial ethos brand film; rallying cry for makers and founders; iconic photography
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The Singularity Big Game Commercial
Meta exploration of website creation; creative multiplicity as central concept
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The Singularity Extended Big Game Commercial
Philosophical Adam Driver narrative about AI and design convergence; avant-garde sensibility
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Instacart Super Bowl Commercial 2025
Big Game ad showcases Instacart's convenient grocery delivery at scale
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Clear APP for iPhone and iPad (iOS) Trailer
A gesture only to do list trailer for the app that won an Apple Design Award and reset mobile interface design.
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Harry's, Meet the Shaving Company That's Fixing Shaving (Full Length)
The full origin story of Harry's, told as a mini documentary about why two guys bought a German razor blade factory.
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How It Feels through Glass, Google Glass Experience
A first person concept film shot entirely through the headset lens, the video that made wearable computing feel real.
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Oculus Rift: Step into the Game
Palmer Luckey's Kickstarter pitch for a 300 dollar VR headset that raised 2.4 million and revived an entire industry.
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Orchestra Unveils Mailbox, a Fresh Take on iOS Email
The swipe to archive email demo so hyped it built a 380,000 person waitlist before Dropbox bought it months later.
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Pebble E-Paper Watch for iPhone and Android
The e-paper smartwatch pitch that broke Kickstarter records and proved crowdfunding could launch hardware companies.
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Bailey Nelson | Creative Brand Video Example
A gleefully absurd, competitor mocking spot made an eyewear brand's personality as memorable as its product. Won Best YouTube Campaign 2022.
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New Year. New You. Introducing Notion Faces.
BUCK rebuilt Notion's avatar system into a flexible, inclusive illustration set and made the launch itself a playful piece of brand craft.
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One, Ten, One Hundred Trailer, A Wistia Original Series
Sandwich Video shot the same ad three times at wildly different budgets, a meta craft lesson every founder planning a video should watch.
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Put an end to workplace silos with Asana
BUCK casts literal CG cardboard silos as office workers, turning a dry pitch about team disconnection into a sharp visual gag.
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Slack vs Email
A deadpan showdown between Slack and a personified inbox sells a workflow shift in under a minute of simple character animation.
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Tales of Mark Eting
Giant Ant personifies marketing itself as a globe trotting weirdo, so a B2B AI pitch lands as genuinely funny mini films.
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To My Hooman 1.0
Narrated entirely from a dog's point of view, Giant Ant turns a pet care marketplace pitch into unexpectedly tender character animation.
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Warby Parker Class Trip
A yellow school bus retrofitted into a mobile showroom touring 15 cities. Founders still cite it as proof distribution can be the creative idea.
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What is GitHub?
BUCK casts comedian Phil Wang as a wry guide and builds the rubber duck debugging motif into the clearest explanation of what GitHub does.
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air head - a sora short
The first Sora made short film, a surreal story about a man with a balloon for a head.
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Cadbury's Genius AI Deepfake Ad With Shah Rukh Khan
Cadbury generated over 130000 personalized local store ads using an AI clone of Shah Rukh Khan.
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DJI - Introducing the DJI Mavic
The launch film for DJI's first compact personal flying camera, the drone that defined the category.
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Gojek - The Flow
The Flow choreographs 25 cars and 15 motorbikes into one loop about removing everyday friction.
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Google - 2025 Commercial: Just Ask Google with Tom the Turkey
Google's first fully AI generated TV spot follows a stuffed turkey fleeing Thanksgiving via Veo 3.
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How we made David Beckham speak 9 languages
Synthesia made David Beckham appear to speak nine languages for a malaria awareness push.
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This Is MasterClass
Brand film pitching unlimited access to lessons taught by the world's best across many fields.
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Travis Scott Video Ads Made with AI for Nike
Nike generated over 5000 Midjourney images to shape a Travis Scott collab film's world.
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Adidas: Impossible is Nothing (Muhammad Ali)
Ali's own words over archival footage turn a brand tagline into a philosophy of self belief.
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Always: Like a Girl
Filming real reactions to the phrase turns like a girl from insult into a statement of strength.
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Apple: Get a Mac, Viruses
A casual Mac and a stuffy sick PC turn a technical differentiator into a three year running character comedy.
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Blendtec: Will It Blend, iPhone
Blending a brand new iPhone to dust turned a $50 stunt into a 700 percent sales lift and a whole content genre.
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Budweiser: Puppy Love
A rescued puppy's friendship with a Clydesdale drew 35 million pre-game views and topped that year's Super Bowl ad meter.
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Budweiser: Whassup
Friends greeting each other with a drawn out shout became one of the first ads to go viral before YouTube existed.
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Burger King: The Moldy Whopper
A time lapse of a rotting Whopper sells no artificial preservatives by embracing disgust instead of appetite appeal.
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Burger King: Whopper Detour
A penny Whopper only unlocked within 600 feet of a McDonald's, turning a rival's parking lot into an app funnel.
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Cadbury: Gorilla
A gorilla silently anticipates then unleashes into a drum solo, selling chocolate with zero product shots.
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Chipotle: A Love Story
An animated rivalry between two food entrepreneurs critiques fast food industrialization without naming a competitor.
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Coca-Cola: Happiness Machine
A rigged vending machine dispenses pizza and flowers to unsuspecting students, founding the brand's hidden camera genre.
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Dodge Ram: So God Made a Farmer
A decades old radio speech over still photography of American farms brought a stadium to silence during the Super Bowl.
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Dos Equis: The Most Interesting Man in the World
An implausibly accomplished elder closes every ad with stay thirsty, making the spokesman more famous than the beer.
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Dove: Real Beauty Sketches
A forensic sketch artist draws women from their own description versus a stranger's, exposing a self image gap.
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Geico: Hump Day Camel
A camel named Caleb ruins everyone's Wednesday shouting Hump Day, turning a throwaway line into a lasting catchphrase.
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Guinness: Surfer
White horses ride a monster wave before a lone surfer takes it on, once voted the UK's best ad of all time.
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Heinz: Draw Ketchup
Strangers asked to just draw ketchup overwhelmingly sketch a Heinz bottle, proving category ownership without a pitch.
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John Lewis: Man on the Moon
A girl sends a telescope to a lonely old man on the moon, reframing a department store around empathy over product.
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John Lewis: The Bear and the Hare
A hand-drawn hare wakes a hibernating bear for Christmas, the film that defined a decade of retail tearjerkers.
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Liquid Death: Hey Kids, Murder Your Thirst
A metal aesthetic sells plain canned water as a thirst assassin, the launch film behind a billion dollar joke brand.
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Mastercard: Priceless (original)
A father-son ballgame priced item by item ends on priceless, launching a tagline still anchoring the brand decades later.
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Metro Trains Melbourne: Dumb Ways to Die
A cheerful cartoon singalong about gruesome deaths sold rail safety far better than any warning sign ever had.
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Nike: Failure (Michael Jordan)
Jordan lists his missed shots and lost games in his own words, reframing failure as the source of success.
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Nike: Write the Future
One missed penalty ripples into global chaos and redemption, three minutes of World Cup mythmaking.
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Old Spice: Momsong
Mothers serenade their sons growing up too fast, a creepy funny coda to the brand's Smellcome to Manhood series.
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P&G: Thank You, Mom, Best Job
Four continents of mothers raising Olympians ties a household brand to the Games' emotional core.
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Pepsi Max: Test Drive with Jeff Gordon
A hidden camera prank sends a terrified car salesman on a NASCAR joyride, racking up 45 million views before launch.
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Red Bull: Stratos, Felix Baumgartner's Space Jump
A live-streamed 128,000 foot skydive broke the sound barrier and the internet, branded content as a real world record.
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Reebok: Terry Tate, Office Linebacker
A linebacker tackles slacking office workers for productivity, a sketch so popular it outlived the shoes it sold.
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Skittles: Touch the Rainbow
A stapler turns to candy and the surreal explanation gets darker by the second, the surrealist tone that defined the brand.
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Snickers: You're Not You When You're Hungry (Betty White)
Betty White gets tackled in a pickup football game, launching a single insight into a decade long global platform.
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Under Armour: Rule Yourself, Michael Phelps
Wordless footage of Phelps' brutal solitary training before Rio sells the whole ethos: it's what you do in the dark.
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Volkswagen: The Force
A tiny Darth Vader's Force finally works on the family car's remote start, one of the most replayed Super Bowl ads ever.
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Config 2023 Product Launch Keynote, Dylan Field & Kris Rasmussen
Dylan Field and Kris Rasmussen demo Dev Mode and Figma's first AI features live.
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WWDC 2020 Special Event Keynote
Tim Cook announces the two year transition of the Mac from Intel to Apple Silicon.
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WWDC 2023 Keynote
Tim Cook unveils Vision Pro and demos the live Persona feature on the Cupertino stage.
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1Password: No More Sticky Notes
Opens on the universal pain of sticky note passwords, then resolves it with one clean demo.
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A New Era of Banking
Sensory before and after swaps turn banking into an emotional feeling, not a transaction.
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A Sneak Peek at Copilot X
The 2023 vision reveal: chat in the editor, PR descriptions, and docs Q and A, past autocomplete.
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A$AP Rocky Gets Smoooth
A$AP Rocky, a Klarna shareholder, embodies the smoooth tagline; celebrity co sign as brand personality.
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Auto-GPT demo (autonomous GPT-4)
The viral April 2023 demo: GPT-4 loops on its own goals, writes code, and self corrects unattended.
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Bombas on Shark Tank: The Sock Pitch
Daymond John's deal on a buy one give one sock; the mission model scaled Bombas past a billion in sales.
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Breathometer on Shark Tank: All Five Sharks
First pitch to land all five sharks; the FTC later busted its claims. The classic hype cautionary tale.
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Calendly. Easy Ahead.
Builds a brisk rhythm around finding a meeting time, with a two word pun that lands the value instantly.
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Cloudflare launches at TechCrunch Disrupt SF 2010
Matthew Prince pitches security plus speed for any website, the Disrupt launch that seeded a giant.
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Coffee Meets Bagel on Shark Tank: The 30M No
The Kang sisters turned down Mark Cuban's 30M buyout, the biggest offer in show history.
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Coin: one card to rule them all
Shoots every payment step from the buyer's POV at real counters, deadpan narration doing the selling.
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Cousins Maine Lobster on Shark Tank
Two cousins with one food truck won 55K from Barbara Corcoran; it grew into a billion in sales.
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Do Se Dhai, Sone Do Na Bhai (Wakefit supports your Right To Nap)
Turns the afternoon nap into a cultural right with Satish Ray's comic timing, owning 'sleep' as a category before selling product.
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DoorDash pitches at Y Combinator S13 Demo Day
Tony Xu's actual S13 Demo Day pitch: tight problem, early traction, and market size in about a minute.
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Questions, answered
What startup videos should founders watch?
Founders on the eChai network recommend videos across launches, explainers, founder stories, pitches, ads, and keynotes. The library ranks them by how many founders recommend each.
Where can I find great startup launch and explainer videos?
The eChai /videos library is a curated, founder-recommended shelf of the best startup videos, browseable by purpose, industry, and region.
