7 resources from facebook.com we point founders to, and the questions each answers.
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Meta's explanation of the campaign, ad set and ad levels in Ads Manager and which decision belongs to which level; the map you need before building a first campaign.
Meta's own rules for who may tag products and run a shop on Instagram and Facebook: the profile must represent a business with a website domain where the listed products can be bought directly, be in a supported country, and show an established, trustworthy presence.
Meta's list of where Shops work. India sits in the group with the full Shops and Shops ads experience in open beta, which is why some Indian sellers do not yet see every feature.
Meta's own starting point for advertisers, with what each ad objective is for (sales, leads, engagement, traffic, awareness, app installs) and links to create your first ad.
The contract every business on the WhatsApp Business Platform accepts. Section 4.7 bars providers whose main product is a general-purpose AI assistant from the platform and limits using WhatsApp data to train AI models.
Meta's comparison of the four business plans (Standard, Plus, Premium, Max) and what each adds, from search optimisation to links in Reels and employee impersonation protection.
