A playbook
Find a manufacturer in India
Find a factory, sample it, and place a first order you can trust.
4 steps, 25 questions, laid out in the order you'll hit them
Each step is a topic with the real questions D2C founders ask; open whichever one you're stuck on for the answer and the resources on it.
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1
Finding manufacturers in India
Find the factory that will actually make your product.
How do I actually find a manufacturer to make my product in India? 5 → Should I go private label or contract (custom) manufacturing? 4 → The MOQ is way too high for me. How do I lower it or start with a small batch? 4 → How do I vet a factory before I trust them with a real order? 4 → How do I avoid getting scammed by a supplier? 3 → All 7 questions in Finding manufacturers in India → -
2
MOQs, samples & quality control
Small first orders, samples that match, QC that holds.
The MOQ is way too high for me, how do I actually get it lowered? 4 → What's a 'golden sample' and why does it matter so much? 3 → How many sample rounds should I go through before approving a design for production? 3 → What is AQL and how do I actually use it to inspect a batch before it ships? 3 → Should I hire a third-party quality inspector, or can I trust the factory's own QC? 3 → All 6 questions in MOQs, samples & quality control → -
3
Private label vs white label vs own mfg
Pick the make-model that fits your margins.
What's actually the difference between private label, white label and full contract manufacturing? 3 → I'm just testing an idea, should I start with white label or private label? 3 → When does it actually make sense to move to contract manufacturing with my own formula? 3 → If I go private label, do I actually own my formulation, or does the factory? 3 → Where do I find private label manufacturers in India for cosmetics, food or supplements? 3 → All 6 questions in Private label vs white label vs own mfg → -
4
Importing & global sourcing
Source from China & abroad without getting burned.
How do I actually import a product from China as a small D2C brand with no existing supply chain? 2 → What's actually different between working direct with a factory, buying off Alibaba, and hiring a sourcing agent? 2 → What do I legally need in India to import goods, IEC, GST, anything else? 3 → How do I estimate my true landed cost before I commit to an order? 4 → What are the classic ways first-time importers get scammed or burned? 3 → All 6 questions in Importing & global sourcing →